Talkin' 'Bout My Generation

Boomers Grew Along With Weather Forecasting

The rash of weather-related events in recent times — hurricanes, floods, tornadoes, wildfires, ice and snow storms — have never been better forecast and reported on than they are today. Continuous weather alerts via smartphones and 24-hour weather channels make us more connected to the weather than at any time in history. Boomers are especially positioned to have seen the evolution of that reporting, from the early days of television to today.

Of course, weather reporting did not start with the boomer years. It goes way back before the country was founded, but our Founding Fathers appreciated the advantage that weather reports could give them as merchants, mariners, farmers and military leaders. In particular, George Washington and Thomas Jefferson were avid weather observers, noting temperatures and observations in daily diaries. Jefferson had a thermometer and barometer — one of the only instruments of its kind in the U.S. at the time — at Monticello, and took daily notes of the data.

Once the telegraph allowed for reporting from all parts of the country around 1849, the Smithsonian Institution supplied weather instruments to telegraph offices, which would report back on a daily basis. By 1870, a national weather service was instituted to inform military stations of impending storms, which for the first time gave ordinary citizens information that would affect their lives. In the 1920s, the National Weather Bureau provided daily reports to the fledgling aviation industry.

During WWII, weather reporting was vitally important in many battles, especially the Normandy Invasion. Weather data on winds and tides allowed analysts to correctly interpret how the heavy fog, rain and wind of that day would lift, thereby first giving cover to the approaching invasion fleet, then as the weather improved, a better fighting circumstance for troops. In 1945 there were 900 women working for the Bureau, filling positions that were held by men who had been called to military duty.

The Boomer Generation years of 1946-1964 were extremely important to the advance of weather reporting, especially on TV:
• In 1948, the U.S. Weather Bureau gave the first tornado warnings in Oklahoma; national tornado forecasts began being issued in 1952.
• In 1950, the first 30-day outlook forecasts were released.
• In 1954, the first radar specifically designed for meteorological use was put into service by the U.S. Air Force.
• In 1957-58, the year was named The International Geophysical Year to mark the first time meteorological research data was shared among world scientists.
• In 1958, the first U.S. satellite, Explorer I, was launched to observe weather. Data from the satellite is credited for the discovery of the Van Allen Belts, Earth’s magnetic fields.
• In 1963, the first polar-orbiting weather satellite, TIROS III, was launched. It provided, for the first time, continuous images of cloud cover across the globe.
• In 1970, the U.S. Weather Bureau was renamed the National Weather Service

The British were the first to broadcast a televised weather report, with the male meteorologist standing in front of a map on a chalkboard, in 1949. The first U.S. TV weather report broadcast came out of Cincinnati in the late-1940s to early 1950s. In 1952, the FCC opened up competition for local TV station licenses, and stations saw that weather was the one place where they could get attention and distinguish themselves from competitors. By the early 1950s, weather was seen as a chance to insert comic relief into the seriousness of the daily newscasts.

Heading into the mid-boomer years, it was understood that weather forecasting was far from an exact science, so anyone with sufficient charisma and charm was tapped to report the weather. Consequently, weather reports were, depending on the positioning of the local TV station, a serious affair or a comedic interlude. A series of people, from puppeteers and poets to serious meteorologists and newsmen, were given the job at local stations. All sorts of “wacky weathermen” were reporting from local stations coast to coast. Boomers will recall the joking and physical humor of their local weather forecasters while giving the weather report; they became much-loved personalities in their own right.

Carol Reed is credited with being the first TV “weather girl,” reporting for WCBS-TV in New York City from 1952 to 1964. She had no meteorological training, and was not on the wacky side of the equation, but was well liked by TV audiences. In 1957, the American Meteorological Society began issuing the AMS Seal of Approval as a way to get science-based on-air presenters more respect and make weather reporting less of a burlesque show. By the late 1960s, most of the wacky forecasters were replaced by increasing technological abilities onscreen and added scientific data.

Mister Boomer recalls the weather forecasters in his youth. Of course, the Today Show with Dave Garroway was part of the family’s morning ritual. After national news was relayed, local stations could insert their forecasts into the program slot, so mothers knew how to dress their kids for school. What seemed ubiquitous to Mister B in the early days were the chalkboards. It was all men reporting the weather in Mister B’s area, and they would painstakingly draw warm, cold and stationary fronts on national and state maps affixed to the chalkboards, indicate temperatures in the region and forecast the highs and lows for the day as well as a general indication of sun, rain, wind, sleet, snow, heat or cold. One local station had a guy who could turn every forecast into a series of weather-related puns.

Weather forecasting has come a long way, both in format and scientific accuracy, since our boomer years. If recent tracking of impending hurricanes and “snowmaggedons” are any indication, understanding the weather in the near future will be as commonplace as our personal home assistants telling us to put on a sweater as an Alberta Clipper approaches the area.

Do you have fond memories of weather men — and women — from your early boomer years?

posted by Mister B in Pop Culture History,Seasons,Technology and have No Comments

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