The Song Is Over?

Pondering last week’s posting on boomer music used in TV commercials got Mister Boomer to thinking a bit more on the subject. Besides, it was always a trait of boomers to grab on to a tangent and take it beyond its logical conclusion. To paraphrase Procul Harem, Mister B has decided to “write it down, it might be sung, nothing’s better left undone.”

In that spirit, then, here are a couple of dozen songs from the Boomer Era (in no particular order) paired with brand products that Mister B thinks could be fun, or at least ironic, if used in a TV commercial:

TIE: White Rabbit by Jefferson Airplane –OR– Easy to Be Hard by Three Dog Night — Viagara


“Feed your head,” indeed!

Taking Care of Business by Bachman Turner Overdrive — Metamucil

Love the One You’re With by Stephen Stills — Cialis

Stuck In the Middle With You by Stealers Wheel — Kraft Miracle Whip

You Really Got Me by the Kinks — Tide Stain Release

Till There Was You by the Beatles — Beltone hearing aid

Shop Around by Smokey Robinson and the Miracles — Progressive Insurance

Big Bad John by Jimmy Dean — Cadillac Escalade

Good Vibrations by the Beach Boys — Duracell batteries

Ain’t Nothing Like the Real Thing by Marvin Gaye and Tammi Terrell — I Can’t Believe It’s Not Butter

You Keep Me Hangin’ On by Vanilla Fudge — 3M Scotch Tape

I Get Around by the Beach Boys — Hoveround senior mobility vehicle

You Don’t Own Me by Lesley Gore — Rent-A-Center

Suspicious Minds by Elvis Presley — Black Flag Roach Motel

Fortunate Son by Credence Clearwater Revival — U.S. Army

The Race Is On by Jack Jones — Taco Bell

Sunday Morning by The Velvet Underground — Your Daily Newspaper Sunday subscription

Crystal Blue Persuasion by Tommy James and The Shondells — Vanish toilet bowl cleaner

If I Had a Hammer by Peter, Paul and Mary — Stanley tools

Whiter Shade of Pale by Procul Harem — Coppertone tanning lotion

Angel of the Morning by Merrilee Rush — Oil of Olay

The Night Has a Thousand Eyes by Bobby Vee — ADT home security service

Whole Lotta Love by Led Zeppelin — Pillsbury crescent rolls

We Shall Overcome by Joan Baez — Glade air freshener

Of course, the real irony is that in a time when songs by The Who are being used to front a series of TV shows, several of these songs have already made their commercial debut with other real products.

What do you think, boomers? Do you have an interesting pairing to add to the list?

Boomers Can Now Say, “When I Was Your Age…”

We’ve all heard it: Growing up, our parents and grandparents would never miss an opportunity to remind us “how good we had it” compared to when they were growing up. Now it’s our turn.

When we look back at the tremendous hardships, coupled with enormous lifestyle changes and technological advances experienced by the preceding two generations after World War II, they did indeed bear witness to amazing times. But looking at the past fifty years that chronicle the growing of the boomer generation, we can say no less about our times. The social and political upheaval of our youth was rivaled only by the technological marvels that evolved to pave the way for the next generations.

So, the next time your grandchildren — or children — ask you about what it was like when you were growing up, here are a few common things that are now taken for granted that our families just did not have when we were young children, because they either hadn’t been invented yet, or were not popularized until we were well into our teens and twenties.

Boomers did NOT have:

Cell Phones (not commercially sold until 1983)

Touch-Tone Phones (slowly replaced the rotary dial when introduced in 1963)

Anything related to Personal Computers (PC not popularized until the 1980s)

Internet (not commercially popular until the mid 1990s)

Master Card/Visa credit cards (Diners Club was the first credit card, introduced in 1950, but MC and Visa weren’t popularized until the mid 70s)

Microwave Ovens (invented in 1946 but not popular in the home until the mid 70s)

Garbage Disposal Units (on the market in 1938 but took until the 1970s to become readily accepted by municipalities and available to consumers)

Plastic Garbage Cans (steel cans ruled; we kept them until they rusted out through the bottom)

Plastic Garbage Bags (not popularized until the late 1960s)

Disposable Diapers (not commercially available until the late 1960s)

Automatic Dishwashers (not common in households until the 1970s)

Non-Dairy Creamer (first introduced in 1961)

Cuisinart Food Processor (available in 1973)

Heart Transplants (first in 1969)

MRI (Magnetic Resonance Imaging — first in 1977)

Rollerblades (introduced in 1979)

Instant Noodles (introduced in 1971)

VCR (introduced in 1971; DVD players weren’t around until the 1990s; and forget about TiVO)

Karaoke (introduced in 1971)

Jacuzzi (whirlpool popularized in the mid 70s)

Here are some things we DID have. While some are still around, others have been relegated to the dustbin of history:

Slinky (invented in 1943)

Lincoln Logs (invented in 1916)

Erector Set (invented in 1911)

Silly Putty (invented in 1943)

Frisbee (introduced in 1948)

Portable Transistor Radio (popularized around 1954)

Etch A Sketch (introduced in 1960)

Tupperware (the famous seal was invented in 1947)

Polaroid Camera (on the market in 1948)

The ‘Pill’ (approved by the FDA in 1960 — for boomer moms, of course)

Music Cassette (first introduced 1n 1962, but popularized in the 1970s)

Roller Skates (around for hundreds of years)

How about it, boomers? What did you have as a child that your children or grandchildren didn’t?