A Very Boomer Christmas, 1967

At Christmas 1967, the Baby Boom was over and its earliest members had reached the age of twenty-one, while the last group of boomers celebrated their third Christmas. The year gave us the Spaghetti Western with The Good, the Bad and the Ugly and A Fistful of Dollars, while Katharine Hepburn went on to win a Best Actress Oscar for her role in Guess Who’s Coming to Dinner?, which debuted that year. America was transfixed by the Summer of Love and dazzled by Jimi Hendrix at the Monterey Pop Festival. That same month, The Beatles released the Sgt. Pepper’s Lonely Hearts Club Band album.

The world was rapidly changing, but the holiday landscape reflected Christmas traditions of earlier boomer years for the latest members of the generation, born 1960-64. Nonetheless, the celebration of the season was tempered with the backdrop of a full-scale war, though undeclared, going on in a place most people couldn’t find on a map. Here are some numbers and facts about our Christmas of 1967:

Births
There were 3,520,959 births in the U.S. that year as the population rose to 203,713,081. Among the now-famous who celebrated their first Christmas that year are Julia Roberts, Will Ferrell, Laura Dern, Vin Diesel, Nicole Kidman, Kurt Kobain, Pamela Anderson, Jamie Foxx and a plethora of celebrities from all types of creative disciplines.

Vietnam
There were 485,600 troops stationed Over There. The Battle of Tam Quan was fought the first two weeks of December, resulting in 58 U.S. soldiers never celebrating another Christmas. In October of 1967, 100,000 people assembled at the Lincoln Memorial and around half of the protestors continued marching to the Pentagon in “The March on the Pentagon to Confront the War Makers.” In December there were protests against the Draft — with public burnings of Draft Cards — in San Francisco and New York. Anti-war protests increased into the next year.

Hot Toys of the Season
Spiro-Graph was named Toy of the Year by toymakers, but Milton Bradley’s Battleship game was the top seller. Other top sellers included Lite Brite, Matchbox cars, doll furniture and houses, Lionel train sets and Aurora slot car tracks, to name a few.

Dollars and Cents
Postage to mail a Christmas card first-class in 1967 was five cents. The average annual income was just over $17,000 and people spent approximately $340 each on Christmas gifts. By contrast, people are expected to spend more than $900 per capita this year, and it’ll cost 49ยข to mail a Christmas card.

Christmas of 1967 was an in-between moment for Mister Boomer. As a young teen he began to become aware of the surrounding world while embracing the music of the time; and it was the year he got his first pair of bell bottoms. It was to be a season of exuberant boomer family celebration as it had always been, though Mister B realized he wouldn’t be a kid forever.

Have yourselves a Merry Boomer Christmas! What was Christmas like for you fifty years ago, boomers?

Boomers Made a List for Sibling Gifts

If your family was anything like Mister Boomer’s, you had brothers and sisters. Between 1950 and 1960, the U.S. population grew 19 percent to pass 179 million. In 1960, the average family had two children, and 60 percent of U.S. households had children under the age of 18. In Mister Boomer’s experience, almost every house on his block had at least three children, and often, more. Growing up with brothers and sisters posed lots of challenges, and one of them that surfaced annually was what gifts to get them for Christmas.

Once Mister Boomer’s younger sister hit the preteen stage, the Boomer children got together and decided to solve the dilemma by giving each other suggested gift lists, with a promise to adhere to the written word. This would ensure that no one got the gift they did not want. Mister B does not recall which of his siblings suggested the list, but all were enthusiastic about the prospect of avoiding the dreaded dud present.

In the earliest days, Boomer Sister would ask for board games, card games and View-Master slides. As she crossed into early teendom, Barbie dominated the lists. It was a welcome addition for Mister Boomer, since she would spell out exactly which ensembles to purchase, and since the cost was within his hard-earned budget, he managed to gift two on occasion.

Brother Boomer enjoyed building things, so model cars and Testor’s paint were often a safe bet for his lists. As he reached high school age, music was right up there on his lists. He would often buy 45 RPMs himself, but Christmas afforded the opportunity to ask for albums.

Mister Boomer always felt funny about asking for gifts, but also wanted to avoid receiving things that were unacceptable. His early lists might include model cars and planes, or building sets. In his late teens, music — albums and 8-tracks — made the list. Almost never would Mister B, Brother Boomer or Boomer Sister put clothing on the lists, but if they did, correct sizes and colors were a must.

As far as Mister B’s parents, they would go their own way in buying gifts for the kids, regardless of whether the kids gave them a list or not. Of course, that didn’t stop Mister B and his siblings from pointing out a commercial or two during Saturday morning cartoons. It was a given for the Boomer children that there would be socks and underwear. And long johns were a must in Midwest winters, so if the kids had outgrown the pair from the year before, Christmas gifting was the clothing staging center for the impending coldest winter months.

Mister Boomer’s father was always a big kid himself, so he enjoyed buying toys for his children. Though Mister B was always aware the family was on a tight budget, his father saw to it that each kid got one “big” gift every year. For the boys, it might be a football, ice skates or hockey sticks; and for his sister, Easy-Bake ovens, Creepy Crawlers and Operation. Every child had their own sled as well.

The idea of exchanging gift lists continued with Mister B’s brother and sister until one year, when all three children lived in different states and both his brother and sister had children of their own. It was agreed that they had exchanged enough gifts and sibling presents could stop; then the lists that circulated were for their children.

How did you treat gift buying with your siblings, boomers? Did you exchange suggested gift lists?