Mister Boomer recently came across some startling statistics that made him think about growing older. We all know the history of what our grandparents and parents witnessed in their lifetimes; yet now, it appears, it’s our turn to look back at things that were but are no longer, or at least may not be much longer.
The biggest example, of course, is the 45 RPM record. It was an invention released during the boomer years, and now doesn’t exist at all. Broadcast TV was in black and white when we were young, but then color broadcasting slowly began to take over. Now, if a movie or TV show is in black and white, it’s either ancient or for art’s sake. There are more examples, to be sure.
The startling news Mister Boomer came across, however, had to do with bowling. Truth be told, not many of us have given the sport that much thought through the years. It was something that always appeared to be there, from our early days on through. It was a regular part of our cultural lexicon. Ozzie Nelson went bowling (without his tie, no less!). Ralph Kramden and Ed Norton were on a bowling team in a league. So were Fred Flintstone and Barney Rubble. Bowling was just something the working class did. We even had a TV show called “Bowling for Dollars.”
Fred and Barney mix bowling with a commercial in the days before Flintstones vitamins.
This Brunswick commercial from 1961 shows how bowling had been advertised as a wholesome pursuit for boomers.
Mister Boomer did not join in any youth leagues during his Wonder Years, but his brother did. As a result, Mister Boomer often accompanied his brother to the local lanes where he went to practice. Mister Boomer was never a great bowler, but there was one day when the bowling gods smiled on his lane. Brother Boomer was a pretty good bowler, but on this particular Sunday, the strikes were flying. Eager for a second game, Brother B began with a strike. Mister Boomer stepped up and aimed at the pins. He released the black rubber ball and, after the familiar roll-rumble for a couple of seconds, watched as all the pins crashed down. Brother Boomer stepped up and rolled a second strike. Mister Boomer did the same. A third strike followed for his brother, and another for Mister Boomer. By this time, a small crowd had started to appear behind the boys. In the fourth frame, Mister Boomer’s brother smashed the pins like it was an everyday occurrence, much to the delight of the viewing gallery. Getting nervous from the onlookers, Mister Boomer took his time and did his best to concentrate. Boom! Four strikes in a row! Both Boomer Brothers were tied, but alas, it was not to be for Mister B. His streak ended at four, a personal best to this day. His brother, however, went on to number five, then six, then seven! The crowd went wild! But in the eighth frame, their glee subsided as he missed a strike by three pins. The crowd dissipated as the brothers finished their games.
Now there is news that bowling alleys that once took in 70+ percent of their revenue from league play have seen that revenue reduced to around 40 percent. In general, bowling attendance has dropped below that of previous decades. That explains the transformation of the “bowling alley” of our era to the “family fun center” that it is today. In Mister Boomer’s area, the bowling centers have gone so far as to drop the word “bowling” from their names altogether, though a couple still retain “bowl.” Most have gone upscale, with gourmet foods, redesigned interiors and prices to match. Those that have targeted families have been forced to present their venues as the ultimate place for children’s parties. One has to believe that Ozzie Nelson — family man that he was — might approve, but Ralph, Ed, Fred and Barney might prefer their bowling experience to be the male bonding experience they had enjoyed — without their wives and children.
It remains to be seen if the final chapters are being written on a sport that was so much a part of our youth. Who knows … the boomer generation may yet revive leagues, even if they only exist through a flat screen TV and a Wii console.
How about it, boomers? Do you still go bowling, or have your bowling bag and shoes been relegated to the garage or attic?
As we begin a new year, it’s traditional for many journalistic sources to look back at the year ending, and especially at the deaths of people whose lives touched so many. While Mister Boomer would only humbly aspire to achieve professional journalistic standards, he does want to celebrate the lives of many who made a difference to those of us in the baby boomer generation.
Though this listing is far from complete, it represents a sampling of those who passed in 2010, but whose memory lives on in the hearts and minds of boomers everywhere.
William Alexander Chilton
A boomer himself, Alex Chilton is best known to boomers as the singer for the band The Box Tops. As a 16-year old Memphis high school student, he co-wrote and sang lead on their 1967 hit, The Letter. Mr. Chilton wrote and sang many other memorable songs for boomers, including Cry Like A Baby. In the 1970s and 80s, Alex Chilton’s music spanned the breadth and depth of rock ‘n roll — from blues to power pop, rockabilly to punk — forming the band Alex Chilton and the Cossacks and joining Big Star. He appeared on numerous independent record labels and remains one of the most influential rock figures of his age of our generation.
On the wings of a number one single, Bobby Hebb is forever etched into the memories of boomers. In 1963, Sunny hit number one and became one of the most played and recorded songs of the sixties. Later, he achieved lesser hit status and in 1971 wrote the Lou Rawls hit, A Natural Man, but he never reached the notoriety that the one, early-60s song had given him. Sunny has appeared on numerous lists as one of the best songs of the twentieth century.
Far from just another boomer musician, Doug Fieger gave us the incredibly popular band, The Knack, where he sang lead vocals and co-wrote My Sharona.
Theodore DeResse Pendergrass
Teddy Pendergrass began his musical career as a drummer for several Philadelphia groups, then for The Cadillacs. In 1970, Harold Melvin asked him to drum for his band, Harold Melvin & the Blue Notes. When Teddy sang during one performance, Harold Melvin made him lead singer of the group, and his career blossomed. In the mid-70s, he continued to remain immensely popular as a solo artist. Then, in 1982, he suffered a car accident that left him paralyzed from the waist down. Despite his challenges, Teddy returned to the stage in 1985 and continued singing until he announced his retirement in 2006.
Bernie Wilson was best known to boomers as the baritone vocalist for Harold Melvin & The Blue Notes. He backed Teddy Pendergrass on their huge hit, If You Don’t Know Me By Now.
Don Van Vliet
Boomers know Don Van Vliet as Captain Beefheart. Several of us, including Mister Boomer, will recall his 60s singles as Captain Beefheart and The Magic Band. The good Captain operated best in an avant-garde branch of rock where few have dared tread, save the likes of other experimental innovators such as Frank Zappa and George Clinton.
Ali “Ollie” Woodson
Though not an original member of The Temptations, Ali Woodson sang with the group from 1984 to 1986. He co-wrote and sang lead on their 1984 hit, Treat Her Like A Lady (not to be confused with the 1971 Cornelius Brothers hit song of the same name).
Many boomers will recall Jimmy Dean’s entrance into the musical lexicon through his hit single Big Bad John, in 1961. Appealing to both country and rock audiences with his down-home style, Jimmy Dean hosted his own TV show from 1963 to 1966. Perhaps he is best remembered as the creator and founder of Jimmy Dean sausage.
The first actor to be teamed with a black man on a TV series, Robert Culp is best remembered by boomers for his wise-cracking, suave portrayal of a spy alongside Bill Cosby in the series, I Spy. It ran from 1965-68, riding the wave of both dramas and comedies that referenced the Cold War.
As noted in this blog the week of her passing (So Long, June Cleaver), Barbara Billingsley will forever be Mrs. Cleaver to the boomer generation. Ms. Billingsley’s portrayal of Wally and Beaver’s mother in Leave It To Beaver remains the quintessential portrayal of the ideal early sixties parent.
Sing the first two notes of “Day-Vee …” and every early boomer will sing along with, “Davy Crockett; King of the Wild Frontier.” Fess Parker’s popular Davy Crockett TV character in the 1950s was responsible for the coonskin cap craze of that decade. Many boomers wish they had been able to hold on to their original Davy Crockett cap, as now they are being sold back to boomers on the Internet.
Dino de Laurentiis
An Italian film producer of many popular films of the boomer era, he may be best remembered by boomers for Serpico (1973) and Barbarella (1968). The latter was of particular note to boomers who were drafted during the Vietnam war. According to Mister Boomer’s boyhood friend and neighbor — a Vietnam veteran, Barbarella, in its uncensored European release, was a favorite among U.S. soldiers. In the final analysis, Jane Fonda’s screen nudity in this sexually-liberated romp based on a comic book far eclipsed her politics of the day.
Though Dennis Hopper had more than 200 film and TV credits, boomers best recall Dennis Hopper as Peter Fonda’s motorcycle buddy in Easy Rider (1969). As Billy, he became a poster child of sixties counterculture. Mr. Hopper also appeared in other movies that are on the top of many boomer-favorite lists, including Rebel Without a Cause, Apocalypse Now, Cool Hand Luke, Blue Velvet and Hang ‘Em High.
A dramatic actor who found his comic genius later in his career, boomers will recall Leslie Nielsen for his numerous portrayals covering the vast landscape of our formative years. Included in his acting credits are appearances in Airplane and the Naked Gun series, along with popular boomer TV shows The Mod Squad, The Virginian, The Man from U.N.C.L.E., Bonanza, The Wild Wild West, Daniel Boone, Route 66, Wagon Train, The Fugitive and a host of others. While Mister Boomer still enjoys Airplane, his favorite Leslie Nielsen movie will always be Forbidden Planet (1956).
J. D. Salinger
Little-photographed writer, J. D. Salinger, avoided the spotlight despite the immense popularity of his books, most notably The Catcher in the Rye. It remains an iconic work about teenage angst, though the book has the distinction of being the most censored book in high schools and libraries in the U.S. from 1961 to 1982. Naturally, that made boomers want to read it even more. In 1981 it was also the second-most taught book in public schools, introducing yet another generation to his literary prowess.
Boomers could not escape the authoritative voice and face of newsman Edwin Newman. He reported during some of the most memorable events of our boomer years, from making the first radio announcement of John Kennedy’s assassination to acting as television anchor during the assassinations of Martin Luther King, Jr. and Bobby Kennedy, as well as being an on-the-floor reporter during the 1968 Democratic Convention in Chicago. He appeared on numerous NBC News programs as a guest, moderator, interviewer and anchor. He was also well-known as an authority and author about the English language.
Art Clokey (Arthur C. Farrington)
Boomers may not remember Art Clokey as a household name, but mention that he was the creator (along with his wife Ruth) and animator of Gumby and the picture becomes crystal clear. Gumby, and later his horse, Pokey, grew out of Clokey’s 1955 student film, Gumbasia. The film consisted of animated clay shapes moving to a jazz score. Gumby made his first TV appearance on The Howdy Doody Show in August 1956. After it was seen by Samuel Engel, who was the president of the Motion Pictures Producers Association, Engel financed the pilot of what was to become The Gumby Show (1957). Mr. Clokey also created the animated series, Davey and Goliath.
Donald E. Goerke
Another man many boomers may not recall by name, Donald Goerke is best known for a culinary creation that was among many boomers’ favorites: SpaghettiOs. Mr. Goerke began working for Campbell Soup Company in 1955 as a market researcher. In the early 60s, Campbell’s asked him to spearhead a group for their Franco-American division. They were asked to create a canned pasta that children — and mothers — would like. After rejecting various shapes for the pasta, he finally chose the “O” shape since it reduced the mess factor and could be picked up with a spoon. Boomers will recall the famous jingle of, “The neat, round spaghetti you can eat with a spoon: Uh-oh, SpaghettiOs.” For many years, Mister Boomer’s sister had an extremely limited list of acceptable foods for her diet; among them were peanut butter, bologna, Chef Boyardee Beefaroni and more often than not, SpaghettiOs.
We finish not with a person, but with a true icon of the boomer era: Kodachrome film. Technically a slide film (the film intended for paper printing was Kodacolor), it became the witness and archiver of our early years as slide projectors joined the family movie camera, projector and screen. Famous for its “nice, bright colors,” as immortalized in song by Paul Simon, some said it was too bright, and therefore unnatural. Nonetheless, its reign ran from its inception in 1935 until Kodak announced the end of production in 2009. The final roll was created for a National Geographic assignment by Dwayne’s Photo of Parsons, Kansas for photographer Steve McCurry. The final 36 slides will be enshrined at the Eastman Kodak House in Rochester, New York. Dwayne’s Photo officially ended Kodachrome processing on December 30, 2010.
Of course there were many more passings in 2010 that had an impact on boomers’ lives. Let’s continue to celebrate them all for the contributions they have made to our entertainment, social, political, literary and cultural lives.