Talkin' 'Bout My Generation

Boomers Helped Make Super Bowl Commercials Super

This week Super Bowl LI (51) was played. If the final tally of viewership turns out to be anything like the last three years, more than 110 million people tuned in to watch the Big Game, the commercials and the halftime show.

Here are some fun facts for you:
• Super Bowl Sunday is the second biggest food consumption day in the US — only Thanksgiving tops it
• The game wasn’t televised before a true national audience until 1972; before then, the telecast was blacked out in the participating teams’ home cities
• The cost of airtime for a 30-second commercial during the Super Bowl I in 1966 cost $37,500; this year it will top $5 million for the same 30 seconds

Speaking of commercials, Mister Boomer has previously delved into the boomer-era history of the Super Bowl (Boomers Got Super-Sized), but have you ever wondered how the TV commercials got to be an attraction in and of themselves?

Most sports historians point to Super Bowl III as the turning point. That game, played in January of 1969, pitted the New York Jets against the heavily-favored Baltimore Colts. A brash young quarterback, Joe Namath, guaranteed a win for the Jets. He was derided and ridiculed for his cockiness, but his prediction held true, with the Jets posting a 16-7 victory over the Colts. Interest in the game skyrocketed and viewers loved every minute of it, especially boomers. Namath became something of a folk hero among young boomers for his off-field antics, which earned him the nickname “Broadway Joe,” as well as his on-field play.

Namath’s celebrity status landed him a commercial for Noxema Shave Cream that aired during the 1973 Super Bowl. In it, Namath says, “I’m about to get creamed,” as a young Farah Fawcett covers his chin with the shave cream. It was quite a sensation, causing a sharp increase in sales for Noxema, and opening the door for memorable commercials in years to come.

In the years that followed, the country’s top businesses — including General Motors, Coke, Pepsi, Budweiser, IBM, Xerox and a host of others — spent increasing amounts of money producing commercials that, in many cases, were intended to run only once. Viewership of the game steadily increased, as did the cost of the commercial airtime. Nonetheless, it took until Super Bowl XXIX (29) in 1995 before the cost of a 30-second spot topped $1 million. Of course, the entire reason for advertising during a Super Bowl is the size of the viewer audience. Two years ago during Super Bowl XLIX (49), an all-time high was reached with more than 115 million viewers.

For marketers, the game is truly a dream come true because it reaches every demographic from Baby Boomers right through the current generation, and many boomers will tell you they have watched them all. In addition, the number of women watching the game — and the commercials — has risen to just under half the total viewers at this point.

Some commercials were more memorable than others, and boomers all have their favorites. Here are a few of what most boomers regard as truly memorable:
1977 — A monks uses a Xerox copy machine to make manuscript copies with the tagline, “It’s a miracle.”

1979 — Mean Joe Greene, defensive tackle for the Pittsburgh Steelers starred in this one-minute spot for Coca-Cola. As Greene limps back down the tunnel to the locker room after an injury, a young boy (Tommy Okun, age 9) calls to him and tells him he thinks he is the best. Mean Joe doesn’t respond, and the boy hands him his Coke, which he downs in its entirety. As the kid turns and says, “See ya around,” Greene calls out to him, “Hey kid, catch!” tossing his game jersey to him. In 2011, Advertising Age voted it the number one Super Bowl commercial of all time.
1984 — Apple introduced the Macintosh computer with a memorable 1984-themed ad. In a play on the year and the George Orwell novel, the narrator announced, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.”
1986 — The Budweiser Clydesdales made their Super Bowl commercial debut trotting through a snowy landscape. The iconic horses have since reappeared in numerous years.

There have been many more memorable commercials since then, but for boomers, the early days will always be the best. Mister Boomer sides with those who think the Apple Macintosh commercial was the best ever. The direction by Ridley Scott, dystopian theme and boomer-like revolutionary spirit propels that one to the top of his list.

What is your favorite Super Bowl commercial from our boomer heyday?

posted by Mister B in Pop Culture History,Sports and have Comments (2)

Boomers Wanted to Buy the World A Coke

The Boomer Generation grew up with commercial jingles being the norm. In contrast, much of today’s TV and radio uses existing songs (even from the boomer era!), but in our day, music in commercials was composed specifically for the product or service. Many boomers will recall several of these classic jingles to this day. One jingle that reached the ultimate pinnacle of success during the boomer era was written for Coca-Cola.

It was July 1971 when Coca-Cola released their I’d Like to Buy the World a Coke commercial in the U.S. The commercial featured hundreds of people from around the world on a hillside, singing about buying the world a Coke as a way of promoting world harmony. The company had first aired the jingle on the radio in February of that year, but it failed to catch attention of the Coca-Cola bottlers. On TV, though, the entire message was immediately embraced.

The story of how the commercial and jingle came to be is a fascinating one. Bill Backer, ad agency McCann Ericson’s creative director for the Coca-Cola account, was flying to London to meet with Billy Davis. Davis was the musical director for the account, and they were to discuss ideas for a jingle that was to be recorded by the New Seekers, a group popular in Britain at the time. Fog forced Backer’s plane to land in Shannon, Ireland, where the passengers were required to deplane. Backer said he observed how angry the passengers were at the lack of accommodations during their impromptu stay; they were required to remain close by in case the fog lifted. It would be twenty-four hours before that would happen.

The next day Backer saw the same group of people from the night before, only now, having been brought together under the circumstance, were talking and laughing among themselves as they munched snacks and drank Coca-Cola. It was at that moment when Backer sparked the idea that a Coke could be more than “the pause that refreshes,” the previous tagline for the soft drink giant. A world-wide product such as Coke, in his estimation, could become a symbol for a universal commonality among people.

When Backer met Billy Davis, he told him about the scene at the airport and Davis was not impressed with the notion. After further discussion Backer asked Davis what he might do for the world if he could. Davis talked about making sure everyone had a home and would share peace and love. Backer asked him to write a song that expressed those sentiments.

Roger Cook and Roger Greenway were enlisted to assist Davis in composing the song. The trio already had a reputation for hit songs, having written This Golden Ring, Long Cool Woman (in a Black Dress), You’ve Got Your Troubles, I’ve Got Mine, Here Comes That Rainy Day Feeling Again, and more.

The two Rogers played a melody they had been working on for Davis, that they had called Mom, True Love, and Apple Pie. They played the melody for Backer, who recommended it become the basis for I’d Like to Buy the World a Coke. The New Seekers recorded the jingle and it made its debut on American radio in February 1971. Though spurned by the affiliate Coke bottlers, stations began getting requests for the jingle. DJs told Coke executives they should record the song for public release. Coke got Bill Backer involved in trying to come up with a way to add a visual to the song so it might air on TV, and the hillside singing chorus concept was formulated.

Coke approved the idea and set a budget of $100,000 to film it. The original attempt was to be on the cliffs of Dover, with 65 schoolchildren lip-synching the song. However, it rained for three straight days, so the shoot was cancelled.

The second attempt was moved to Rome, where it also rained. The shoot was delayed but when the rain cleared, the final helicopter view of the 500 singing stand-ins was filmed. When Backer and his team reviewed the film, they discovered the rain had ruined the scene and lighting, and the shoot was scrapped again.

Backer convinced Coke that the concept was a winning one, so the budget ballooned to $250,000 — an unheard-of amount for commercials in 1971. The third try would be the charm. Close-ups of some of the 500 young people hired for the shoot were actually shot separately at a Rome racetrack. The commercial’s message of hope and peace, first aired 45 years ago this month, was a giant success.

In conjunction with the airing of the commercial, Billy Davis wanted to release a record of the song, retitled, I’d Like to Teach the World to Sing (in Perfect Harmony). He approached the New Seekers to record it, but their manager intervened and said there were schedule conflicts that would preclude the group’s involvement in the project. Instead, Davis gathered a group of studio singers under the name of “The Hillside Singers” to record his song. Two weeks later, the New Seekers came back and recorded the song, which immediately became a Top 10 hit. Davis followed the successful New Seekers version by releasing the studio Hillside Singers rendition. That version climbed to number 13 on the pop charts.

All told, the commercial became an instant classic. It was the first instance where a commercial jingle birthed a Top 10 pop hit, instead of the other way around. It was recorded in several different languages, and became popular the world over. The sheet music for the song sold more than any other song from the previous decade.

The Coca-Cola Company signed an agreement with UNICEF that they would donate the first $80,000 in royalties from their writers and publishers — it was a work for hire and not the property of Davis, Cook and Greenway. In one tiny way, Coke was lending a helping hand to the world, yet still profiting from it.

Mister Boomer remembers the original appearance of the commercial. His opinion did not fall in line with the majority. He felt the song was sappy and overly optimistic. In his estimation, the message subverted a vision of world harmony by interjecting a capitalistic subterfuge that the sixties had fought so hard to break, man. But what did he know? People liked it. A lot. And certainly, Mister B enjoyed many a Coca-Cola in his days, especially icy cold 8 oz. bottles on hot summer days from the machine at the corner gas station.

In 2015, the commercial resurfaced as part of the finale for Mad Men. This TV show was, depending on your point of view, an homage or condemnation of the very type of ad agency that produced the Coke commercial. Using the real thing — the original ad — in a fictional story emphasized the impact this commercial had on the world, both at the time and now forty-plus years later.

Did you or someone in your family buy the I’d Like to Teach the World to Sing (in Perfect Harmony) record, boomers?

posted by Mister B in Music,Pop Culture History,TV and have Comment (1)

Mister Boomer Turns Six

It’s our anniversary! We’re starting our sixth year of talkin’ ’bout our generation at misterboomer.com. A look back at the posts that marked the beginning of each of our new years reveals our mission to explore the personal connections we boomers had to the historical revolution that was the post-war years. This week, click the title of these previous postings and recall where you were when …

2010: The Sweet Taste of Success
Remember when we were young, and sugar was a good thing? Companies, in fact, thought so much of sugar that they could openly advertise their products as made with the real deal. No one advertised with more gusto than the cereal companies, and of course, we all remember those classic commercials for Sugar Pops, Sugar Frosted Flakes and Sugar Smacks.

2011: Boomers’ Cars Breezed Along … Without Air Conditioning
Yes, we are old enough to remember when air conditioning first began to be popular in new cars.

2012: Boomers and Pens: A Nib and a Click
Boomers lived directly in the path of the changeover from fountain pen to ballpoint pen and on to disposable pen.

2013: Boomers Said: “A Penny for Your Shoes”
Legend has it placing a “lucky penny” in a shoe was derived from the practice of putting a penny in a bride’s shoe on her wedding day to give the couple good luck and wealth. The penny loafer became a big deal for early boomers when Ivy League students began wearing them with their khakis.

2014: Boomers Said, “Let’s All Go to the Movies!”
Going to the movies was a real event for Baby Boomers. Movies and matinees and drive-ins … oh my!

2015: The Boomer Era Had Its Scandals
It’s hard to see any media these days without running into some sort of corruption and scandal. Yet we tend to forget that this is nothing new; the boomer era had its share of political, corporate and personal scandals as well. Two of the most famous involve the entertainment industry: the Quiz Show Scandal and the Payola Scandal.

Keep coming back to misterboomer.com each week for a look back at the way we were, how we grew, and who we became because of it all. Subscribe to the RSS feed and get notification whenever a new post is published. And, tell all your friends and neighbors to drop in through the Facebook link, too! Thank you for five memory-packed years!

posted by Mister B in Cars,Fashion,Film & Movies,Fun,Getting Older,Pop Culture History and have Comments Off on Mister Boomer Turns Six

Where Have All the Jingles Gone?

As the 1950s became known as the Golden Age of Television, it also sparked a Golden Age of Commercial Jingles. Jingles, those short musical melodies that are specifically designed to be remembered and identified with a product, began a couple of decades earlier in radio. The first jingle for radio is credited to General Mills. Performed in 1926, though there may have been earlier ones, the jingle, Have you tried Wheaties? was sung by the Wheaties Quartet for Wheaties cereal.

Radio call letter jingles began being more popular after World War II, and product jingles on the radio picked up where they left off before the War. In the beginning years of regular broadcast TV, the actors of a show read the lines to the commercials on behalf of the show’s sponsor. As more households bought a TV and it became more popular in the 1950s, commercial jingles migrated from radio to television.

One of the many jingles that made the transition was the Chiquita banana song, I’m Chiquita banana and I came to say … . Written in 1944, the same year Miss Chiquita was introduced, the song helped educate Americans to the correct way to ripen and enjoy bananas, which, even though available in some shipping port areas since the late 1800s, were still considered an exotic fruit. Over the years the lyrics were rewritten, but during the Baby Boomer era, boomers recognized the Carmen Miranda-like figure with a bunch of bananas on her head, singing the song, both in live action and animated versions.

TV jingles reached their peak in the 1950s and ’60s. By the late 1970s, jingles were on the way out as licensed music written for other reasons became the norm. Yet in that time, jingles became unforgettable, so many boomers can still sing along today. Mister Boomer had his favorites, some of which are listed here. It’s difficult to say if he liked the product because of the jingle, or liked the jingle because of the product, but whatever mechanisms were at work, he has vivid memories of these TV commercial jingles. Mister B has already written about several of them. There are links to the posts if you care to read more about them. See how many you can recall:

General Motors
See the U.S.A in your Chevrolet … is long associated with Dinah Shore. She sang it on her show in 1952, but the jingle was created in 1949 and had been aired during the years prior to Dinah Shore making it her signature song.

Good & Plenty
In 1950, Good & Plenty candy introduced the animated Choo-Choo Charlie character and jingle. Good & Plenty is a black licorice covered with a hard candy shell, which was either white or pink. The jingle, which began, Once upon a time there was an engineer … featured the character driving a train. Leaning out the window, he shook a box of Good & Plenty, mimicking the back-and-forth motion that the rods of a steam engine would make. The jingle was patterned after The Ballad of Casey Jones. It was one of the earliest jingles that Mister B recalls.

Campbell’s Soup
Campbell’s used jingles in their radio commercials in the 1930s, and in TV commercials from the first ones that the company aired. Yet the “M-m-m-m good” part of the Campbell’s jingle wasn’t what many of us recall. In the early boomer days, the phrase was often spoken or sung only as a small part of the commercial jingle, usually near the end. It wasn’t until the 1970s until M-m-m-m good … was elevated to be the main part of the jingle lyric.

Another of the earliest jingles Mister B can recall was the 1953, You’ll wonder where the yellow went, when you brush your teeth with Pepsodent … jingle. It continued on air for several years.

Winston Cigarettes
In 1954 the jingle, Winston tastes good like a cigarette should … made its debut. The company continued to use it into the 1960s.

In 1962, Texaco introduced the You can trust your car to the man who wears the star … jingle. It was written by Roy Eaton, an Advertising Hall of Famer who also wrote the jingle for Beefaroni.

Oscar Mayer Wieners
There aren’t many boomers around who can’t sing at least part of the 1965 Oscar Mayer wiener jingle: Oh I wish I were an Oscar Mayer wiener … . About the same time, Armour Hot Dogs had their own memorable jingle about the dogs kids love to bite.

Late-age boomers may experience more nostalgia for the Oscar Mayer, My bologna has a first name … jingle from 1974.

As a product, Alka-Seltzer was introduced in 1933, but the Speedy Alka-Seltzer character made his debut with the Plop, plop, fizz, fizz, oh what a relief it is … jingle in 1951. Mister B was into commercial characters back then, so he certainly remembers those commercials. His father tended to rely on Alka-Seltzer when he over-indulged, asking Mister B and his sister to bring him an Alka-Seltzer the morning-after. Mister B and his sister would fill a glass with water, open the packet and drop the two tablets into the glass, recalling the Plop, plop in their little boomer minds.

Brylcreem, a little dab’ll do ya … first aired in the 1950s. The product changed the lyrics through the years to remain relevant with the changing fashions of more natural-looking hair. (Grooming for Boomer Men: Not Your Father’s Personal Care)

Nestles Quik
The year was 1955 when Farfel the dog puppet sang the last line to the jingle, N-E-S-T-L-E-S … Nestles Makes the Very Best … Chocolate. (Food vs. Food: Boomer Food Always Had Competition)

Boomers will forever recall Pillsbury for the 1957 jingle, Nothin’ says lovin’ like something from the oven, and Pillsbury says it best.

Mr. Clean
Procter & Gamble began selling Mr. Clean all-purpose cleaner in 1958, and had a memorable jingle created for the launch: Mister Clean gets rid of dirt and grime and grease in just a minute … (Spring Cleaning for Boomer Youth)

Doublemint Gum
Doublemint gum had been around for decades before Baby Boomers. In 1960 the company debuted the Doublemint twins, along with the Double your pleasure, double your fun … jingle. (Boomers Learned that “Sex Sells“)

Thanks to a catchy jingle, every boomer knew that Rice-A-Roni was the San Francisco Treat. The jingle was first aired in 1961.

Green Giant
The Green Giant became the mascot of the Minnesota Valley Company in 1925. TV commercials with the Green Giant aired from the early ’50s after the company changed its name to Green Giant. Commercials tried to portray him with green-painted men, puppets and animated characters. It was 1958 before it all coalesced into the jingle we all know: From the valley of the jolly (ho, ho, ho) Green Giant.

Burger King
The Burger King, Hold the pickles, hold the lettuce …  jingle aired in 1974, when the youngest boomers had reached the age of ten, and older boomers were in their twenties and thirties.

McDonald’s Big Mac
it was 1975 when growing Baby Boomers tasted the Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun … commercial. It only ran for a year and a half, but there aren’t many boomers who can’t recall it today, regardless of whether they ate Big Macs.

There are, of course, many, many other great jingle examples. The Coca-Cola, I’d Like to Teach the World to Sing … jingle from 1971 comes to mind, but Mister B hated that one, and the pop song release it spawned. What were some of your favorite jingles, boomers?

posted by Mister B in TV and have Comment (1)

Boomers Loved the Whole Tang Thing

Tang, the orange-flavored drink powder that became such a big part of growing up a baby boomer, wasn’t always a popular choice. The formula was developed in 1957 by William A. Mitchell, a food scientist for General Foods. It was marketed for purchase in 1959, and was given a tepid reception by consumers. Moms weren’t at all sure about the drink powder, even if it was purported to have twice as much vitamin C as orange juice, and added vitamin A, too.

Tang received a lukewarm reception by the moms of baby boomers in the late 1950s.

That all changed in 1962, when John Glenn took Tang into space aboard the Friendship 7. Since it was a powder, the drink could be mixed with water in a closed vessel and drunk from a straw-like tube. NASA history states that Tang was among several types of foods the organization wanted Glenn to test for eating viability in space during the Gemini missions, though the organization is adamant in stating it does not now nor has it ever endorsed brand-name products. Legend has it, however, that Glenn and his fellow Gemini astronauts were the reason Tang went into space. They were not at all fond of the water they had to drink in the spacecraft since the filtration system imparted an unpleasant aftertaste. This version of the story goes on to say that Tang was first smuggled onboard by the Gemini astronauts in order to make their water more palatable. No matter which story line is true, Tang rocketed into the public consciousness as soon as the company took advantage of their association with the Space Program to market the powder as the “drink of astronauts.”

After John Glenn took Tang into space, sales took off.

Through this television campaign, Mister B became aware of the product. His family did buy Tang on occasion, but it was not a staple of the breakfast routine. Mister B and his siblings weren’t crazy about it; they felt the powder didn’t impart enough flavor into the water using the recommended tablespoon per 8 oz. glass, so they would double or triple the powder to water ratio. The Boomer children, mostly Mister B’s sister, discovered that it was more fun to eat the powder directly. Tang powder was a little puckery due to the citric acid (foreshadowing the craze kids have today for sour candy), but offered a Pixie-stick experience, and it turned your tongue orange, too.

It may very well be that Tang sealed its fate when it literally hitched its wagon to the stars. In the early 1960s, the entire country was all abuzz about the Space Program, but none more so than little boys. If a Tang commercial came on during Saturday morning cartoons, there was a pretty good bet that little boys would ask their moms to buy the products, based solely on the notion that it was the beverage that astronauts drank in space. That wasn’t the case in Mister B’s home. More than likely, it was a situation of his parents wanted to be a part of the Space Age future with these new foods that were being introduced.

Tang is still produced today, and is now offered in several fruit flavors around the globe. It is also interesting to note that William A. Mitchell further ingratiated himself with baby boomers by inventing Pop Rocks, and later, Cool Whip, in addition to the Tang formulation. As for the Space Program, NASA may have a reduced budget in which to carry out its missions these days, but Tang is still being served aboard the International Space Station.

Was Tang a part of your family’s breakfast routine, boomers?

posted by Mister B in Food & Beverage,Pop Culture History,Space and have Comments Off on Boomers Loved the Whole Tang Thing

Boomers Learned That “Sex Sells”

The era of the Boomer Generation was not in and of itself known for its overt decadence; that distinction belongs to the Roaring Twenties. As the country expanded after the Industrial Revolution of the late 1890s and early 1900s, we became a nation with more leisure time and more disposable income than ever. Perhaps that helped to act as the catalyst for a walk on the wild side. Prohibition also did its share to dangle forbidden fruit.

The use of sex to sell wasn’t new to the boomer era: The first known use of sexy women in ads and packaging dates back to the 1800s. By the time Prohibition had ended, the country was in the Great Depression. Before the nation could recover its sense of the sensual, World War II appeared on our doorstep, and all other matters seemed much less important.

After the War, the country was in the mood to celebrate, but things had changed. Now people talked about dreams of a better life and the wholesome families they would have. TV was gaining momentum, and boomer-era programming amplified the ideal of the perfect post-War family with shows like Father Knows Best, Ozzie and Harriet and Leave It to Beaver.

Advertising, both in print and on TV however, went another way. While Federal Communications Commission rules forbade TV shows from portraying a man and woman in the same bed, commercials on even those same shows were free to give a wink and a nod toward the sensual. Likewise print ads in magazines developed a feel for the double entendre as well as the overt use of sexuality to sell their products.

Unlike the saturation of sexuality in media that greets the younger generation today, most of the advertising implications of the early Boomer Generation ads went right over the heads of the kids, as intended. We weren’t the target audience for the message, our parents were. Marketers sold directly to kids when they were advertising toys, candy, games and cereal with not a scantily-clad body or double entendre in sight.

Some famous ad campaigns were developed in the 1950s, ’60s and into the early 1970s that were known for their overt use of sexual phraseology or imagery, while others in effect told the punch line, knowing the onlookers grasped the story. A case in point is Winston Super King cigarettes. For many years dancing couples pranced around the TV screen as they sang the famous jingle, “It’s not how long you make it, it’s how you make it long.”

In this classic, one woman is surrounded by men, each offering her a “Super King Size.”

Maidenform bras created a multi-year campaign that can only be described as sanctioned public exhibitionism. Each print or TV ad showed a free-spirited, independent-minded woman in a scene of everyday life wearing nothing on the top half of her body but a Maidenform bra. The tag line set the scenarios: “I dreamed I was … in my Maidenfrom bra,” as the woman modeled the bra while doing everything from walking dogs to winning elections; working in an office to going back to school; traveling to performing in a circus; winning a prize fight to fighting a fire. The product was intended to emphasize a woman’s curves, and according to what the ads were saying, just by wearing one a woman could be anything she wanted — in her dreams.

Even gum sellers got into the act. Doublemint gum held its famous tag line throughout the Boomer Era: “Double your pleasure, double your fun.” The long-running campaign always featured twins. The implications went far beyond the flavor of gum.

As seen with bras, products aimed solely at women were still almost exclusively designed by men. Perhaps that explains the famous Clairol hair coloring tag line, “Does she or doesn’t she? Only her hairdresser knows for sure.” Hairdressers have long held the reputation as confessors for their patrons, so the implication carried social weight by asking an open question on the minds of men, then answering it by naming someone who knows the secret.

While Mister Boomer remembers school chums talking about Winston commercials in hushed tones, he didn’t fully grasp the concept of sex in advertising until Noxema released a TV commercial for men’s shaving cream in 1966. Close-up photography displayed every nuance of Swedish model Gunilla Knutson’s face as she implored men to “take it off, take it all off.” As the scene changes to a man dutifully shaving his face as instructed, “The Stripper,” David Rose’s instrumental hit from 1962, brashly supplies the rhythm to his facial hair stripping.

This was back in the days when “Swedish” said before “blonde” was synonymous with saying “supermodel.”

The ad was a favorite of Mister B’s father, who always sat up in his lounge chair and commented when Gunilla arrived. Mister B’s mother tried to quell his enthusiasm with verbal rebukes, which is probably why Mister B paid more interest to this ad than he previously exhibited to others.

Once the 1970s were ushered in, ads continued to use sex to sell products. In 1977 a sultry woman exclaimed in TV commercials and print ads, “All my men where English Leather, or they wear nothing at all.”

Whether the product was aimed at women or men, sex was a strategy employed again and again in advertising. Thankfully, boomers were kept in the dark about these attempts at gaining attention to sell more products. They would learn soon enough.

When did you become aware of sexual innuendo and imagery in advertising, boomers?

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