At Christmas 1967, the Baby Boom was over and its earliest members had reached the age of twenty-one, while the last group of boomers celebrated their third Christmas. The year gave us the Spaghetti Western with The Good, the Bad and the Ugly and A Fistful of Dollars, while Katharine Hepburn went on to win a Best Actress Oscar for her role in Guess Who’s Coming to Dinner?, which debuted that year. America was transfixed by the Summer of Love and dazzled by Jimi Hendrix at the Monterey Pop Festival. That same month, The Beatles released the Sgt. Pepper’s Lonely Hearts Club Band album.
The world was rapidly changing, but the holiday landscape reflected Christmas traditions of earlier boomer years for the latest members of the generation, born 1960-64. Nonetheless, the celebration of the season was tempered with the backdrop of a full-scale war, though undeclared, going on in a place most people couldn’t find on a map. Here are some numbers and facts about our Christmas of 1967:
There were 3,520,959 births in the U.S. that year as the population rose to 203,713,081. Among the now-famous who celebrated their first Christmas that year are Julia Roberts, Will Ferrell, Laura Dern, Vin Diesel, Nicole Kidman, Kurt Kobain, Pamela Anderson, Jamie Foxx and a plethora of celebrities from all types of creative disciplines.
There were 485,600 troops stationed Over There. The Battle of Tam Quan was fought the first two weeks of December, resulting in 58 U.S. soldiers never celebrating another Christmas. In October of 1967, 100,000 people assembled at the Lincoln Memorial and around half of the protestors continued marching to the Pentagon in “The March on the Pentagon to Confront the War Makers.” In December there were protests against the Draft — with public burnings of Draft Cards — in San Francisco and New York. Anti-war protests increased into the next year.
Hot Toys of the Season
Spiro-Graph was named Toy of the Year by toymakers, but Milton Bradley’s Battleship game was the top seller. Other top sellers included Lite Brite, Matchbox cars, doll furniture and houses, Lionel train sets and Aurora slot car tracks, to name a few.
Dollars and Cents
Postage to mail a Christmas card first-class in 1967 was five cents. The average annual income was just over $17,000 and people spent approximately $340 each on Christmas gifts. By contrast, people are expected to spend more than $900 per capita this year, and it’ll cost 49¢ to mail a Christmas card.
Christmas of 1967 was an in-between moment for Mister Boomer. As a young teen he began to become aware of the surrounding world while embracing the music of the time; and it was the year he got his first pair of bell bottoms. It was to be a season of exuberant boomer family celebration as it had always been, though Mister B realized he wouldn’t be a kid forever.
Have yourselves a Merry Boomer Christmas! What was Christmas like for you fifty years ago, boomers?
If your family was anything like Mister Boomer’s, you had brothers and sisters. Between 1950 and 1960, the U.S. population grew 19 percent to pass 179 million. In 1960, the average family had two children, and 60 percent of U.S. households had children under the age of 18. In Mister Boomer’s experience, almost every house on his block had at least three children, and often, more. Growing up with brothers and sisters posed lots of challenges, and one of them that surfaced annually was what gifts to get them for Christmas.
Once Mister Boomer’s younger sister hit the preteen stage, the Boomer children got together and decided to solve the dilemma by giving each other suggested gift lists, with a promise to adhere to the written word. This would ensure that no one got the gift they did not want. Mister B does not recall which of his siblings suggested the list, but all were enthusiastic about the prospect of avoiding the dreaded dud present.
In the earliest days, Boomer Sister would ask for board games, card games and View-Master slides. As she crossed into early teendom, Barbie dominated the lists. It was a welcome addition for Mister Boomer, since she would spell out exactly which ensembles to purchase, and since the cost was within his hard-earned budget, he managed to gift two on occasion.
Brother Boomer enjoyed building things, so model cars and Testor’s paint were often a safe bet for his lists. As he reached high school age, music was right up there on his lists. He would often buy 45 RPMs himself, but Christmas afforded the opportunity to ask for albums.
Mister Boomer always felt funny about asking for gifts, but also wanted to avoid receiving things that were unacceptable. His early lists might include model cars and planes, or building sets. In his late teens, music — albums and 8-tracks — made the list. Almost never would Mister B, Brother Boomer or Boomer Sister put clothing on the lists, but if they did, correct sizes and colors were a must.
As far as Mister B’s parents, they would go their own way in buying gifts for the kids, regardless of whether the kids gave them a list or not. Of course, that didn’t stop Mister B and his siblings from pointing out a commercial or two during Saturday morning cartoons. It was a given for the Boomer children that there would be socks and underwear. And long johns were a must in Midwest winters, so if the kids had outgrown the pair from the year before, Christmas gifting was the clothing staging center for the impending coldest winter months.
Mister Boomer’s father was always a big kid himself, so he enjoyed buying toys for his children. Though Mister B was always aware the family was on a tight budget, his father saw to it that each kid got one “big” gift every year. For the boys, it might be a football, ice skates or hockey sticks; and for his sister, Easy-Bake ovens, Creepy Crawlers and Operation. Every child had their own sled as well.
The idea of exchanging gift lists continued with Mister B’s brother and sister until one year, when all three children lived in different states and both his brother and sister had children of their own. It was agreed that they had exchanged enough gifts and sibling presents could stop; then the lists that circulated were for their children.
How did you treat gift buying with your siblings, boomers? Did you exchange suggested gift lists?
Mister Boomer’s mother-in-law passed away last month at the age of 90. Since this Thanksgiving will be the first holiday the family will be marking without her presence, it seems fitting that Mister B honor her memory with this classic Thanksgiving post from 2011 — the only time he specifically mentioned his mother-in-law in misterboomer.com history. She will be missed this holiday.
Dem Bones, Dem Bones, Dem Soup Bones
The Thanksgiving meal had ended, and the clean up had begun. Mister Boomer’s father-in-law was carving the remainder of the turkey and removing large chunks of meat from the carcass. “I get all the bones!” Mister B’s mother-in-law stated emphatically. Befitting a person of her generation, nothing would be wasted on this holiday bird. That sent Mister B on a trip down Memory Lane.
When Mister Boomer was a child, leftovers extended as many days beyond Thanksgiving as the remaining turkey would allow: turkey sandwiches; turkey casseroles; hot turkey open-face sandwiches; and turkey soup were on the family menu. The turkey carcass, like all meat bones, were used to make the soup. It was common for the parents of boomers to wring as much use as they could out of whatever food they purchased. Whether it was from a time when people held a different train of thought that had been ingrained into their being from their immigrant parents, or a result of living with food rationing during World War II, “waste not, want not” was the order of the day.
It was common for the parents of boomers to use every bit of the holiday turkey, including making soup stock with the bones. The leftover bones of any family meal could end up flavoring a pot of soup.
Turkey carcasses weren’t the only animal bones utilized in the Mister Boomer household. When he was a youngster, money was tight in the Mister Boomer home. That meant the leftovers from any family meal would help make up a meal or two during the week. At least three other meals per week were either meatless or executed as economically as possible. Fortunately, Mister B’s father loved soup in any iteration. The soup-cooking trinity for Mister B’s mom were carrots, celery and onions. Aside from being among the most inexpensive and readily available of fresh vegetables, they could impart real flavor to water to become the basis for any soup.
Mister B recalls his mother sending him to a corner store a couple of blocks away. “Ask the man behind the counter for soup bones,” she would say. At the store, the meat man would know exactly what she was talking about. In the late fifties and early sixties, soup bones could be gotten for free, or in some instances, for only pennies per pound. Most often Mister B would return home with oxtails or ham shanks. One time in particular, Mister B recalls the butcher wrapping ham shank bones in paper. Without any charge, he was free to walk out of the store with the paper package, as large as a school book, tucked under his arm.
Mister B’s mom dropped the ham shank bones into the pot she had used to caramelize her vegetable trinity and covered the ingredients with water. Then she’d add a package of split peas and some salt and pepper. A few hours of simmering later, the family had split pea soup for dinner. Sometimes, there would be fork-sized chunks of ham still on the bones, adding an extra salty, meaty flavor to her thick soup; Mister B’s father would sop up every drop with the help of a slice of white bread. As a change of pace, butter beans were substituted for split peas.
These days, Mister B prefers to make vegetable soup, but he doesn’t care for onions. Nonetheless, the same basic steps hold true: inexpensive ingredients, starting with celery and carrots and combined with whatever is on hand in the fridge; every vegetable and protein is fair game for a great soup concoction on a fall night. Mister B learned his frugality lessons well.
Whether we’re personally in a situation of plenty in our lives, or experiencing tough times, perhaps we should take a page from the book of our economically-minded parents, beginning with making full use of all the food ingredients at our disposal. “Waste not, want not”; now that’s something to be thankful for.
What visions of soup bones dance through your memories, boomers?
It’s beginning to look a lot like Thanksgiving, and with it come traditions deeply embedded in the memories of boomers from coast to coast. Though celebrations of the holiday date back to Abraham Lincoln’s time, it took until the post-war period — the Boomer Years — for the day to be elevated to the gluttonous food fest we know today. Along with other excesses of the era, many historians attribute these leanings toward the mass national relief at the end of the war as celebrated by a generation that was born before or during the Great Depression. In other words, the parents of boomers had lived without a lot of comforts, then fought a war to hold on to what they had. Consequently, they had much to be grateful for, and were in no mood to scrimp. They helped create a new, modern world and they were going to see to it that their children could take full advantage of it.
Something else was happening at the time that contributed to the super-sizing of Thanksgiving: Technology was offering consumers new, lighter metal cookware and glass baking dishes that became the kitchen tools that moms used to create family traditions. One of these traditions was — and remains for many families — the green bean casserole, which was introduced to boomer families by the Campbell’s Soup Company in 1955.
Casseroles were nothing new, with evidence of various types dating back to the 6th century BC. Like stews, almost every culture had some kind of casserole uniquely its own. Therefore it should surprise no one that a country consisting of immigrants from around the globe would bring those traditions with them. Casseroles differed from stews in that heat was applied to bottom of a cooking vessel for a stew, while casseroles were baked in deep-dish pans in an oven. The basic elements of a casserole are usually a protein (often beef, chicken or tuna fish), a vegetable, and a starchy binder. In addition, in modern casseroles there is often a creamy or cheesy component and something to add a crunch factor.
Enter the green bean casserole. Campbell’s, like practically every other food company at the time, constantly published recipe pamphlets that were distributed through grocery stores, and recipes were printed on the backs of the product packages themselves. A company-created recipe of the Boomer Years is easy to spot by the brand-named products that are listed in the recipe ingredients. So it was that Campbell’s Cream of Mushroom Soup became the central binder in the green bean casserole. Later versions of the recipe were distributed by companies that made the crunchy fried onion rings or sticks that topped the dish, giving their product the brand-name billing in the ingredient list.
The green bean casserole recipe was an immediate success for Campbell’s. Easy to make with limited ingredients, kids could participate in the making of the casserole, thus being a part of the family’s Thanksgiving celebration. So it came to pass that the dawn of a new era was the start of a boomer Thanksgiving tradition. To this day it is revered as a tasty tradition by some, and reviled as a salty mishmash by others.
Mister Boomer’s family had a few Thanksgiving holiday traditions, among them roasted chestnuts in the morning, turkey giblet stuffing and that wonderful plop of cranberry sauce oozing from the can to a waiting dish and sliced at the table, much to the delight of Mister B and his siblings. But green bean casserole was not among the usual side dish fixins for Mister B’s Thanksgiving. The family always had several cans of Campbell’s Soup in the cupboard, and Cream of Mushroom was among them. So Mister Boomer does not know why his family did not adopt the green bean casserole tradition. He recalls either someone bringing one once, or his mother making it once, but that was about it. Mister Boomer’s mother had the knack for cooking the color out of any vegetable, and certainly vegetables in a can already had a gray tinge to start with, so it’s probably for the best.
There are many things that Mister Boomer would consider a must for his Thanksgiving table, but green bean casserole isn’t one of them. Nonetheless, it is of great interest to him that this national tradition was commercially created and disseminated during the Boomer Years. How about it, boomers? Were green bean casseroles part of your families’ Thanksgiving meals? Do you still make one today for your families?
As we mark another Labor Day, it’s time for our national salute to workers everywhere. Boomers have always had a special connection to working class people. After all, it was the rise of the middle class after the War that allowed the Baby Boom to come into existence. You can see this connection to workers in the music of the day.
So, in honor of Labor Day, here are a few boomer-era songs of the ’50s, ’60s and ’70s that either call out the plight of the working person or mention a profession by name:
Get A Job – The Silhouettes (1957)
Richard Lewis, who wrote the song’s lyrics, said the song came from a time when he got out of the Army and wasn’t immediately working, so his mother told him to “get a job.” Two decades later it became the signature song of Sha Na Na, who took their name from the song’s lyrics.
Five O’ Clock World – The Vogues (1965) ..When the whistle blows, no one owns a piece of my time. Is there a more perfect sentiment for Labor Day? Of course, the irony is, if you get off work at 5 p.m., then the company has in fact owned a piece of your time since 9 a.m. Still, a great song.
Working in a Coal Mine – Lee Dorsey (1966)
Occasionally Mister Boomer mimics the singer’s rendition of the last sentence, Lord I’m so tired, at work. He does realize that the millennials in his workplace have no idea what he is referencing. How long can this go on…
Sixteen Tons – Tennessee Ernie Ford (1955)
We learned in this song that digging sixteen tons of coal will only get you one day older and deeper in debt.
Coal Miner’s Daughter – Loretta Lynn (1970)
It looks like in the era when many boomer houses received coal deliveries for heating, our songs put the profession of coal miner right up there synonymously with hard work. Lynn recorded this autobiographical song in 1969, but it wasn’t released until a year later. By 1970, very few houses were still heated by coal, marking the beginning of the decline of the industry that’s still going on today.
Paperback Writer – The Beatles (1966)
Paul McCartney sings that he needs a job and he wants to be a paperback writer.
Lovely Rita – The Beatles (1967)
The singer — Paul McCartney — is said to have gotten the inspiration for this song when he saw a meter maid issuing a ticket. Some guys do love a working gal in a uniform.
Hard Day’s Night – The Beatles (1964)
It’s hard to remember sometimes that The Beatles all came from working class families themselves. Ringo came up with the phrase after the band had worked all day and night. Once it was decided that Ringo’s malapropism would make a good title for their upcoming movie, John went about writing the title song.
Please Mister Postman – The Marvelettes (1961) Please Mister Postman, check and see / If there’s a letter, a letter for me… Who knows how much longer postmen and women will be delivering mail to our homes? Letters are few and far between these days already. Back when it was a major means of communication, the song was the first Motown song to reach Billboard’s Hot 100.
Wichita Lineman – Glenn Campbell (1968)
A lot of working people can relate to the loneliness exuded from these song lyrics written by Jimmy Webb: I am a lineman for the county / And I drive the main road / Searchin’ in the sun for another overload. The haunting melody was portrayed beautifully in Glenn Campbell’s voice. Campbell, as most boomers know, was a member of the Wrecking Crew, that group of top-notch studio musicians who appeared uncredited on dozens of hit songs throughout the 1960s. The group also backed Campbell on this recording, which became his signature tune.
Working for the Man – Roy Orbison (1962)
In this Roy Orbison song we hear the plight of the working man, in this case, in the Texas oil fields: Oh well I’m pickin’ ’em up and I’m laying ’em down / I believe he’s gonna work me into the ground …
But later in the song we learn that he’s working for this man because he’s making time with the boss’ daughter and some day he plans on being “the man” himself.
If I Were a Carpenter – Bobby Darin (1966)
The old if “I had a profession like a carpenter, would you still love me enough to get married and have a kid” song. Written by Tim Hardin, he personally performed it at Woodstock (1969). It was covered earlier by Joan Baez (1967), and Four Tops (1968), then by Johnny Cash and June Carter (1970) and Bob Seger (1972), among others. Of course, a good many boomers recall the song from Bobby Darin’s version.
Sky Pilot – The Animals (1968)
Released during the Vietnam War, the song seems upbeat in tempo, but lyrically it’s not about an airplane pilot, but rather a military chaplain trying to offer comfort to troops as they head into battle. It’s another of those tough jobs we heard about on our transistor radios.
The Boxer – Simon & Garfunkel (1969)
Here Simon and Garfunkel use a profession — a boxer — to illustrate one man’s struggle to overcome loneliness and poverty. It was the most heavily produced song the duo ever released.
Talking Care of Business – Bachman Turner Overdrive (1974)
Randy Bachman wrote this memorable ditty under the title of White Collar Worker when he was still a member of The Guess Who. The band didn’t think it was their kind of song, so he took it with him when he left. After performing the song on Bachman-Turner Overdrive’s early tours in the early ’70s, Bachman overheard a radio DJ say, “We’re taking care of business.” He took the line and replaced “White Collar Worker” with it, and the rest is history.
Car Wash – Rose Royce (1976)
This title song from the movie of the same name tells us that working at the car wash, You might not ever get rich / But let me tell you it’s better than digging a ditch … It was the group’s only hit.
Welcome to the Working Week – Elvis Costello (1977) I know it don’t thrill you / I hope it don’t kill you … Are you seeing a pattern, boomers? Most of our songs about working say we don’t like our jobs and a good portion of the time, we tolerate them to get home to our loved ones.
If you are still working, enjoy your holiday off, boomers! Then it’s back to working for the man. What is your favorite boomer-era working song?