Yabba Dabba Do! Fred and Wilma Flintstone Celebrate 50 Years

This past week, another milestone in the annals of boomer TV history was reached as we marked the fiftieth year since the first airing of The Flintstones on September 30, 1960. Its six-season run made television history, and enshrined itself into the hearts and minds of boomers everywhere.

The Hanna-Barbera Productions show was a prime time animated series that was aimed more at adults than children. It followed the day-to-day life of a working man, Fred Flintstone, and his wife, Wilma, in the town of Bedrock. Their neighbors, Barney and Betty Rubble, were featured in each episode, too. In other words, it was very much like a cartoon version of The Honeymooners. In fact, it has been said that Fred’s voice, as portrayed by voice actor Alan Reed in early episodes, was an imitation of Jackie Gleason’s Ralph Cramden character. (In the original pilot episode, Daws Butler provided Fred’s voice).

Fred and Barney worked at the local quarry, where, in keeping with the rock pun motif of Flintstones names, their boss was Mr. Slate. Meanwhile, Wilma and Betty remained in the home, as was the custom for women in the early 1960s.

During the third season, Wilma became pregnant and, following the pattern of TV sitcoms like I Love Lucy before it, had baby Pebbles in a story line that spanned several episodes. At that point, the show’s writing became more family-oriented. This was reflected in the choice of ad sponsorship; the first three years had been sponsored by Winston cigarettes, while the fourth season started a new relationship with sponsor Welch’s juice and jellies.

In this clip, horror of horrors! Can you believe the main characters are smoking and selling cigarettes in prime time? We can’t imagine that today. Also of special note is the theme song at the end of the show. It’s basically the “This Is It!” song from the “Bugs Bunny Show.” Later, it was changed to the “Meet the Flintstones” song of which most of us can recall the lyrics: “Flintstones, meet the Flintstones/ They’re a modern stoneage family…”

While Fred and Wilma became adjusted to parenthood, their neighbors voiced frustration at not being able to have a baby of their own. Thus, The Flintstones became the first animated series to address the issue of infertility. As a result, in the fourth season, Betty and Barney adopted a child of their own, a son, and called him Bamm-Bamm for the only words he would say as a baby. Again reflecting a working-class suburban family’s actions, pets would follow. Early on, the Flintstones had a sabertooth-tiger “cat.” Later, a barking pet dinosaur named Dino was introduced. The Rubbles’ pet was named Hoppy, a cross between a dinosaur and a kangaroo.

Mister Boomer vividly recalls watching The Flintstones every week on the family’s black & white Sylvania TV. As did most boomer households, the Mister Boomer family had only one TV. This meant that family viewing indeed meant the entire family, in the same room, watching the same programs. That’s a thought that could terrify many a teenager today.

Mister B particularly liked the puns, mostly centered on rock-named phrases. Even more than the puns, though, he enjoyed the wonderfully clever versions of mechanical apparatuses that the characters employed. Everything inanimate was made of carved stone, including the refrigerator. But the writers had inhabited a world where people and dinosaurs lived together, and the animals would assist the people by willingly becoming the power behind their machines. They often spoke directly to the audience about their role with tongue-in-cheek phrases like, “It’s a living!” Everyone remembers the Flintstone car, which was famously powered by the feet of its occupants. Mister Boomer liked the dinosaur lawn mower. The animal was tied to a wood-handled cart, chopping grass with its teeth as quickly as Wilma pushed the gizmo. There was the prehistoric record player, where Fred would tilt a bird on a perch until its beak met the record to act as a phonograph needle; more birds that squawked for Fred’s car horn when he squeezed them; a mammoth’s trunk to disperse water for a shower; Brontosaurus-like cranes for Fred’s work in the Quarry, and others.

Along with Beany and Cecil and Rocky and Bullwinkle, Mister Boomer grew up enjoying The Flintstones. Thanks to DVDs and the Internet, we can still tune in to the sharp, though often slapstick, wit and wisdom of these prime time cartoon heroes of our youth.

What’s your favorite Flintstones memory, boomers?

The Sweet Taste of Success

Remember when we were young, and sugar was a good thing? Companies, in fact, thought so much of sugar that they could openly advertise their products as made with the real deal. No one advertised with more gusto than the cereal companies, and of course, we all remember those classic commercials for Sugar Pops, Sugar Frosted Flakes and Sugar Smacks.

That’s right, boys and girls, the Sugar Pops jingle said:

Oh, the pops are sweeter
and the taste is new
They’re shot with sugar,
through and through.

Mister B loved the Sugar Pops, while Mister B’s sister was a Frosted Flakes and Smacks fan. Suffice it to say, our house was a real sugar shack at the breakfast table. Even Mister B’s family dog got into the act. When Mister B had consumed his portion of the golden nuggets, the remaining milk in the bowl was an eerie pool of sweet, unnatural yellow. The dog, a good-sized German Shorthair, would climb one of the vinyl-seated chairs within reach and lick the milk right out of the bowl until we shooed him away.

About the same time we were being marketed to with catchy jingles and cartoon characters on the sugar cereal front, the debate grew on water fluoridation. Though it had existed in some areas since 1951, now it was coming to our neck of the woods. By 1960, it was in wide use. The American Dental Association and a host of others backed the fluoridation as a way of improving overall dental health. Others saw it as an unnatural addition and a danger to the water supply. Certainly, post World War II was a time for dental health awareness, as annual cleanings in schools became the norm. Was it a way to combat the cavities that would result from the widespread consumption of sugar-coated cereals? Compared to the diets of many of today’s youngsters, ours would have been considered outright healthy, yet we did get our share of cavities. Who knows? It may have been a symbiotic relationship that helped both industries to grow right along with us.

In the end, water fluoridation won out in many areas — including Mister B’s — and the practice continues in about 65 percent of the country today. Toothpaste commercials cropped up to remind us we would “wonder where the yellow went.” Crest, Colgate and Pepsodent were the big brands in our area. They say people tend to take their toothpaste choices right on into adulthood. Mister B can’t say the sugar cereals fared as well. Somehow Corn Pops, Frosted Flakes and Honey Smacks haven’t grabbed our children’s attention with the same heft that it did to our generation.

Today it looks like the sugar battle is poised to return with sugar as the good guy, or at least the better guy, as high-fructose corn syrup has surpassed the volume of sugar in cereals and kept on going to permeate practically every form of processed food we boomers and our families eat. But now, PepsiCo has released Pepsi and Mountain Dew Throwback for a limited run. These soda pops will be made with sugar rather than corn syrup. How about it boomers, will the taste be sweeter and everything old is new again? And how about it, American Dental Association? Will Pepsi Throwback earn the ADA seal of approval?