It’s no secret to boomers and non-boomers alike that the cost of living continues to rise. Boomers, having been around longer, even revel in the fact that they can say, “I remember when…” to recount 10 cent Coca-Colas and 20 cent gallons of gas. Now, from the currently cobwebbed Good News Department, come reports that the cost of a Thanksgiving dinner is actually going down from last year’s high — to just under $50 to feed a party of 10 according to the annual Farm Bureau price survey.
This comes as a surprise to Mister Boomer. After all, on average virtually everything has risen in the past 50 years at a rate of approximately ten times what it was in the 1960s — everything except salaries, that is. The cost of housing, transportation, clothing and more have risen faster than the average weekly pay. Consequently, many boomers, including Mister B, pine for the days when a dollar would just stretch further.
In 1965, the median income in the U.S. was around $7,000, which more than doubled the median income in the 15 years from 1950. It was a boom time for the country, and it helped fuel the entire Boomer Generation. In 1960, the average cost of a Thanksgiving turkey — the biggest cost in the meal — was around 39 cents a pound. That meant a 20-pound turkey cost just under eight dollars. Add the cost of trimmings and the average cost of a Thanksgiving dinner in that decade ran between 20 and 30 dollars. That’s still a bargain when you consider that amounted to no more one third of an average weekly pay, and less than three dollars per person for a Thanksgiving holiday that is centered around the meal.
What boomer Thanksgiving would be complete without a jellied cranberry sauce that is shaped like the can? Today’s cost is between one and two dollars a can, where fifty years ago three or four cans could be purchased for the same dollar. Mister Boomer and Brother Boomer vied for the honor of opening the can of cranberry sauce every year. Mister B in particular enjoyed the slosh-plop as it slid from the can to a plate, ready to be sliced into thick medallions and eaten. It was the 1970s before Mister B was made aware that cranberry sauce could also be purchased with whole berries in a relish-like state. No can shape? Not very festive, now, is it?
In Mister Boomer’s household, generic brands were often purchased over national name brands. Mister B and Brother Boomer would, after taking off the top of the can, use the can opener to puncture the bottom so incoming air could facilitate the plop.
A survey of today’s national supermarkets shows the price of a turkey this year to be hovering around 60 cents a pound. Industry sources are stating that retailers are using the turkey as a loss leader, choosing to make their profit off the trimmings. Unfortunately for retailers, the trimmings have, for the most part, also dropped in price over their highest levels in the early 2000s. On the whole, most vegetables are lower while grains and some dairy are higher.
Boomers, now grandparents in a good many families, have helped shape Thanksgiving to the annual holiday-of-excessive-eating that we enjoy today. As such, regardless of their financial means, they are going to do their best to see that their families enjoy Thanksgiving as much as they did, lower prices or not. Nonetheless, if it really is true that we are spending less of a percentage of our weekly pay on a Thanksgiving meal than we did fifty years ago, then Mister B would have to say there’s one more thing to be thankful for this holiday.
Mister Boomer is thankful for your continued readership, and wishes you your very own can-shaped cranberry sauce this holiday. Happy Thanksgiving!