Boomer Moms Treated Summer Scrapes and Cuts with Mercurochrome

Summer is here, and kids are out of school and ready to hit the video games for a day of indoor, air-conditioned play. This was hardly the case sixty years ago; of course, video games had yet to be invented, but for boomers, summer was synonymous with outdoor play.

Each summer day, shortly after the sun came up, and certainly by seven or seven-thirty in the morning, Mister Boomer and his siblings would get out of bed and fix themselves bowls of their favorite sugary cereal. Their mother, having awakened hours earlier to make their father’s breakfast before he headed to work by six-thirty, had returned to bed and remained sound asleep.

The kids, heading out the front door, left it as it had been all night — open to allow the cool evening air to circulate through the screen door. They proceeded to meet up with other boomer kids on the block, of varying ages. Usually the girls would split off on their own to revel in a world of Barbies and tea parties, but occasionally some would join the boys in explorations of streets, fields and forests, as they picked up stray bits of wood, twigs, rocks, dirt balls, insects and garter snakes along the way.

Sometimes the play would stay on the block, with bike riding that inevitably turned to dares of maneuvers with varying degrees of questionable safety: riding no-hands, standing on one pedal, jumping off as the bike crashed into a neighbor’s tree.

Since boys will be boys, there were bound to be bruises, cuts and scrapes. Whether they were self-inflicted from falls or jackass stupidity, or at the hand of a neighbor via a spur-of-the-moment projectile or weapon, there was blood. Rarely did the condition warrant a doctor’s attention. More often than not, a quick pit stop back home would suffice as the Emergency Room of Summer.

At the home front, moms would take the nearest cloth — a dish cloth, dish towel or bathroom washcloth — and wipe the wounded area. Then, reaching into the bathroom medicine cabinet, the family’s bottle of Mercurochrome would be taken out. Just the name alone said “this is real medicine.” It was funny stuff. A bright, red-orange liquid kept in a small, brown bottle, it was topped with a cap that contained a glass stick applicator. The kids cringed as the liquid was spread across the affected area, though it did not sting. It left a reddish patch surrounding the wound as it dried; a Red Badge of Courage in the Battles of Summer. Like a race car driver that finished getting a new set of tires, just like that the kids were out the door and ready to finish the day’s race in record time.

Little did boomers know that Mercurochrome, the trade name for merbromin, was not a miracle mystery cure, but a topical antiseptic. Unlike iodine, which is sometimes confused it with, Mercurochrome did not contain alcohol and therefore any initial cringes were calmed when the sting that iodine delivered did not follow its application. What it did contain was mercury, which ultimately led to its undoing.

Like many drugs present in the early boomer years, merbromin had been in use for decades. Discovered in 1919, it was developed for public consumption by the Baltimore firm of Hynson, Westcott & Dunning. As a topical antiseptic, it was used to treat small cuts and scrapes through the Depression years, World War II and into the prime boomer years of the 1950s and ’60s.

In 1978, the Federal Food and Drug Administration conducted a review of over-the-counter medication, including mercury-based compounds like merbromin. There had never been a study linking the mercury-based compounds to any injuries or deaths, but some subsequent studies have suggested possible links for mercury-based compounds to a number of illnesses, including autism in children. By 1998, the FDA had concluded that merbromin — Mercurochrome — was “not generally recognized as safe and effective.” As a result, the sale of all forms of merbromin was forbidden across state lines. Thus the reign of this topical antiseptic of boomer youth had unceremoniously ended.

What memory is conjured up for you when you hear the word, “Mercurochrome,” boomers?

This edited post was originally published by Mister Boomer on June 26, 2011.

Boomers Benefited from Expanded Consumer Protection

At the dawn of the twentieth century, the phrase caveat emptor (let the buyer beware) was the primary means of consumer protection. Everyone has heard of the snake oil salesmen of that time, and that the original recipe for Coca-Cola contained cocaine. There were few, if any, government regulations on consumer products. In 1905, Upton Sinclair’s novel, The Jungle, exposed the horrific conditions in meat packing facilities. The resulting outrage by the public led Congress to pass the Wiley Pure Food and Drug Act of 1906, and then twenty years later, to create the Food & Drug Administration to inspect and regulate food safety.

On March 15, 1962, President John F. Kennedy raised questions again about public safety as a topic important to the country’s economy and national interest. In a joint address to Congress, Kennedy talked about a basic Consumer Bill of Rights in which he outlined four principles:

• The right to safety
• The right to be informed
• The right to choose
• The right to be heard

Part of his speech read:

Two-thirds of all spending in the economy is by consumers. But they are the only important group in the economy who are not effectively organized, whose views are often not heard.

Ever since legislation was enacted in 1872 to protect the consumer from frauds involving use of the U.S. mail, the Congress and Executive Branch have been increasingly aware of their responsibility to make certain that our Nation’s economy fairly and adequately serves consumers’ interests.

If consumers are offered inferior products, if prices are exorbitant, if drugs are unsafe or worthless, if the consumer is unable to choose on an informed basis, then his dollar is wasted, his health and safety may be threatened, and the national interest suffers.

Some of the legislation that arose from Kennedy’s notes to Congress was focused on the simple idea that government can further protect consumers by making more information available. Hence, the result was the beginning of accurate labeling requirements that we know as commonplace today. Subsequent bipartisan debate in Congress talked about needing drug companies to prove the efficacy of drug claims. Also mentioned as industries in which fraudulent claims were hurting consumers were the cosmetics industry, food (especially the inadequacy of meat factory inspections and the claims of dietary foods), and used cars. It’s hard to believe in our current environment that there were no laws prohibiting companies from including known carcinogenic ingredients in their consumer products prior to the 1960s. Congress also expressed concern about the lack of educational opportunities for consumers in the burgeoning TV industry, and looked to increase protections on competition and competitive pricing.

The roots of all the consumer protections we take for granted today can be traced to the boomer era of the 1960s and ’70s. That era’s legislation paved the way for further consumer protections that boomers remember, including seatbelts in cars. Then, as now, while the vast majority of Americans could agree on the principle of car safety, there was disagreement on how that could be achieved. Nonetheless, the data since the 1960s is clear that tens if not hundreds of thousands of lives have been saved since the laws requiring seatbelts were enacted. Likewise for food safety, and more.

Kennedy’s basic four principles can be seen in effect in today’s consumer protections from deceptive advertising, unfair business practices, fraud and unsafe products.

What do you recall of the days when there was little in the way of informative food labeling, wild advertising claims went unchecked, and cars did not have seatbelts, boomers?