Boomers Remember and Debate the Taste of Candy Bars

In two recent, separate conversations about candy bars — not initiated by Mister Boomer — the prevailing thought by the persons involved was that chocolate candy bars tasted better in the boomer years. They pointed the finger at high fructose corn syrup (HFCS) being the culprit, continuing the now decades-old debate of fructose/glucose versus sucrose; corn syrup versus sugar. Those conversations gave Mister B the notion that this was a topic that needed to be explored. Does chocolate candy taste different now?

When it comes to candy, or anything else that is packaged these days, the topic of HFCS is bound to appear. There are, actually, a variety of different corn syrups with differing levels of sweetness associated with them that are used in a vast array of pre-packaged foods. HFCS 55 is most often used in beverages and packaged foods, while HFCS 42 is more often used in baked goods and the like. The number is associated with the percentage of fructose that is present in the product. In Mister B’s exploration, HFCS 55 is said to taste 25 percent sweeter than sugar. However, manufacturers are quick to point out that the same level of product is not necessarily used in each food application. That is, if it’s known to taste sweeter, less can be used than would have been used if sugar was the ingredient. There are other studies that suggest that sugar-based sweeteners do not produce the same level of craving that HFCS does. Mister Boomer is not a food scientist and makes no claims whatsoever as to the validity of any claims. As a boomer, Mister B is only interested in what happened in our formative years, and what the taste buds of other boomers are saying on the subject.

The use of corn syrup derivatives in candy predates the boomer years, going back to the turn of the century and the dawn of the U.S. confectionery industry. There are certain kinds of candy that have always used types of corn syrup, like candy corn; its very nature is based on it. Other candies, through the years, made partial or complete moves to HFCS most often because sugar was more expensive or harder to get, like during war time. There is evidence of the industry experimenting with HFCS replacing sugar in the 1950s since corn was a commodity that was less expensive and easier to obtain. That resulted in some lessening of the use of cane or beet sugar, but not necessarily in chocolate candy bars.

In Mister Boomer’s investigation, he found plenty of anecdotal evidence that people think products made with HFCS tasted sweeter than those made with sugar. Many people claim to be able to taste the difference, and Mister B counts himself among them. However, industry spokespeople say that sugar vs. corn syrup is a non-issue and the taste is fundamentally the same. In 2010, the HFCS industry filed a request with the Food and Drug Administration to change the product name. The goal was to have high fructose corn syrup referred to as “corn sugar.” The FDA turned down their request.

Meanwhile, back to the taste of chocolate bars. Contrary to what prompted Mister Boomer’s initial exploration, he discovered most of the standard chocolate bars that boomers consumed back then continue to be made entirely or mostly with sugar. That includes Snickers, Milky Way, 100 Grand bars, Butterfingers, Heath Bars, Kit Kat, Hershey’s Classic chocolate bar, and more. Hershey’s recently admitted to experimenting with replacing sugar with HFCS, but at this point, sugar remains the sweetener of choice in chocolate bars, or a mix with corn syrup, which is different than HFCS. There are a few exceptions that did crop up on Mister B’s radar as being made with all or partial HFCS: York Peppermint Patties, Almond Joy, Baby Ruth and Take 5.

It’s easy to see why boomers, or anyone else, can perceive things differently since a quick scan of dozens of packages will show the pervasive use of high fructose corn syrup in today’s food industry. Perhaps the place where the largest switch has happened (and arguably, the biggest taste difference) is soft drinks. In boomer days, all soda pops were made with sugar. As the years went on, the companies mixed percentages of sugar and HFCS until finally, in 1984, Coke switched entirely to HFCS. (The story of New Coke need not be mentioned here, other than it was the first version of Coke to be sweetened entirely with HFCS.) Others, like Pepsi, soon followed.

A few years ago, Pepsi released Pepsi Throwback, which was meant to evoke the taste of the boomer years with a sugar sweetener. However, the drink was available only for a limited time. Mister Boomer did pick it up to sample it, noting it was less sweet and more like the “boomer-era” taste he remembered. These sugar forays may prove meaningless as time goes on since non-sugar drinks now command a bigger percentage of the market.

The original question still remains, though: Do chocolate bars actually taste different now than they did 50-60 years ago? Is there any ingredient change other than HFCS that could account for this perception if not actuality? Or is nostalgia at work here, a misremembering conjured up for the sake of pleasant memories? And most importantly, what do you think, boomers?

Boomers Ate Peanuts … A Lot

There have been so many things that have changed dramatically since the boomer years of the 1950s through the ’70s, and Mister Boomer has explored dozens of them. Yet in the annals of wonder, there is the case of the current occurrence of peanut allergies. Food-based allergies diagnosed in children was not common in the boomer years; generally speaking and by comparison, less than one percent of the population was thought to have food allergies in 1960. While it is true that methodology and scientific knowledge has grown exponentially in the past six decades, it is also true that the rate of children diagnosed with a peanut allergy continues to rise, and has doubled just in the decade between the mid-90s to mid-00s. Certainly one has to wonder what has changed that might cause this circumstance.

The diagnosing of allergies was not new in the boomer years. The existence of allergies was known as far back as ancient Egypt, and Western doctors and scientists have been testing people for many types of allergies since the mid-1800s. Then, as now, the main reasons allergies seem to appear in any given location and time relate to environment, diet and food handling, water quality, hygiene and genetics.

Hay fever among children rose dramatically in the latter part of the 19th and first half of the 20th century in Europe and the United States to the point where it was was called an epidemic. While there may have been many factors that affected this change in hay fever allergies among the population, one conclusion reached at that time was simply that people moved to areas that had more grass and ragweed. Likewise in the boomer years, the migration to the suburbs meant more possible exposure to these airborne allergens.

Peanut allergies, however, are not acquired by airborne particles. The story has not yet been definitively written as to the cause of the rise in peanut allergies. There are several theories being tested, and even some conclusions are being drawn. For example, prevailing thought now is that desensitization programs have been shown to be effective, and a new peanut allergy drug is being tested. However, since Mister Boomer is more interested in reliving nostalgia than wading into the nooks and crannies of scientific data, he’ll leave that discussion for the medically and scientifically minded.

To a boomer, the prevalence of the peanut allergy is puzzling, indeed, considering how often boomers ate peanuts. Many boomers will tell you that peanut butter and jelly sandwiches were a huge part of their childhood diets. Candy bars made with peanuts were among the most popular, and roasted peanuts in the shell, or peeled, roasted and packaged, were readily available at all types of markets and in vending machines at bus stations, rest stops, train depots and gas stations.

Mister Boomer likes peanuts. He ate peanuts in many forms, from the carmel-covered peanuts in a box of Cracker Jacks to cracking open the shells of roasted peanuts when watching The Man from U.N.C.L.E. on TV. Halloween brought lots of opportunities for the enjoyment of peanuts. Mars used to advertise that the Snickers candy bar was “packed with peanuts,” and was among Mister B’s favorites; PayDay bars consisted of a roll of nougat covered in peanuts; Reese’s Peanut Butter Cups was a coveted score, and, of course, the black or orange wax paper-wrapped peanut butter kisses were a staple in the hunt for Halloween candy.

In the everyday realm there was always a jar of peanut butter in the Mister Boomer household. His sister ate more peanut butter than the two Boomer brothers combined. She liked it on celery sticks (not “ants on a log,” since she did not put raisins on hers), and sometimes she put it on her fried bologna. She ate peanut butter and jelly sandwiches all the time, to the point where all the glassware in the house came from jelly jars. The peanut butter brands most often found in the Mister B household were Jif or Skippy, and occasionally Peter Pan or Smuckers. Store name brands of peanut butter were avoided if at all possible, since the quality could not compare with the brand names.

When Mister Boomer entered the third grade, he began making his own lunch. Prior to that point, his mother packed a peanut butter and jelly sandwich on Wonder Bread for him on the days when the lunchmeat ran out. Once he packed his own lunch, peanut butter and jelly sandwiches were a last resort. Mister B liked peanuts and peanut candy more than a PB&J.

Today most schools have prohibited students from bringing in peanuts in any form as a precaution for the youngsters with allergies. Most airlines used to give out bags of peanuts in flight. Now, if there is a snack at all, it is usually pretzels. Times have changed. Will the trend reverse any time soon?

How about you, boomers? What role did peanuts and peanut butter play in your boomer years diet? Do you have grandchildren now who are allergic to peanuts?