Tag: rock ‘n roll

Boomers Say, “Look What They’ve Done to My Song, Ma”

TV commercial makers know a good song when they hear one. It has come to Mister Boomer’s attention that there is a virtual plethora of TV commercials that use songs from the boomer era currently in viewing circulation. One that recently crossed Mister B’s path is the song Brand New Key. Sung by Melanie in 1972, it was utilized to back a Hewlett Packard commercial.

Melanie was one of those artists who had been around forever, playing with some of the greats of the time. In fact, she happened to be on the bill at Woodstock, yet comparably few people knew much about her until her first U.S. hit, Candles in the Rain, in 1971. A year later, Brand New Key was released. Some radio stations refused to play it because they perceived the lyrics to be a double entendre for sexual innuendo. It became a hit anyway, possibly — who knows? — because of it. (For Mister B, the song was pretty high on his dislike list, preferring her ironic Look What They’ve Done to My Song, Ma. Besides, he is still trying to figure out the lyrics to Louie Louie.)

Time was popular music was not expected to be “used” by commercial agents. Many gave a mighty boomer “right on” to artists like Bruce Springsteen for refusing to have his songs used in commercials. The whole ’60s anti-establishment thing seemed the direct opposite of this type of commercialization. The words that often came to mind by boomers when referring to artists who allowed their songs to be licensed were, “sell out” and “sacrilegious.”

Now that decades have passed, it’s no longer a handful of songs that are being pressed into the service of commerce. Songs by Bobby Darin, Lou Reed, Iggy Pop (did Carnaval actually listen to the lyrics to that song?), The Shirelles, The Yardbirds, Johnny Nash, The Kinks, Herman’s Hermits, The Ronettes, The Turtles, The Fifth Dimension, The Isley Brothers, The Partridge Family, The Association, The Spencer Davis Group (that one really hurt Mister B!), Barry White, Led Zeppelin, Donovan, Al Green and The Beatles, to name a few, have made their way onto our TV screens to sell everything from cars to cruises, mops to allergy medicines, yogurt to prescription medication, and everything in between.

In case you haven’t played your scratchy Spencer Davis Group 45 in a while, here’s a version in a rare, priceless video:

In some marketing-universe way, it probably makes sense. After all, the boomer generation represents the largest demographic the marketing world has ever seen. Still, many of these commercials aren’t aimed at boomers. They are aiming at the two generations after the boomers — today’s homemakers and parents.

In days of yore, people would play the Victrola in their homes, when they could afford the contraptions, at designated times and special occasions. The generation of the parents of boomers most often heard new songs on the radio and in played live in clubs. Boomers kept the radio tradition, but with the advent of rock ‘n roll, bought records to play at home in astonishing numbers. Once boomers started families of their own, their music went along with them. Many a child now in their thirties or forties grew up listening to the great music that boomers put forth, and thus will recognize the tunes on TV.

Mister Boomer has a friend whose son discovered Jethro Tull and King Crimson in his teenage years. Another swears her daughter’s favorite bands are The Beatles and The Mamas and the Papas. Many a child or grandchild of boomers stream sixties music, not because they have to, but rather because they like them.

So what are we to make of boomer music used in TV commercials? In an era when a new song used in a commercial can often mark it as an upcoming hit, the use of oldies — BOOMER oldies — obviously isn’t going away any time soon. Maybe we should look on the bright side. With the songs only a quick online click away, the music of the boomer era is alive and kicking, and some of those musicians even get to benefit from the uptick in interest.

Mister B will try and lighten up, too. He is now reminded that he has to go online to hear a few songs that didn’t make it to his vinyl record collection.

What do you think of boomer songs used in TV commercials?

Please note: This is an edited version of a post first published by Mister Boomer on October 31, 2010.

Boomers Loved Summer Songs

Summer’s here and with it, a new crop of summer songs will be released for today’s youth. What is it about summer songs that etch memories into our collective biological databases and stick with us into our sunset years? Summer songs can be defined as those released in the months of June, July and August, traditionally the summer break from school. They generally speak of seeking fun or love. The songs remind us of a warm wind in our hair and sand between our toes, all the while delivering a hook that’s easy to remember and often to sing along to. And it doesn’t hurt to have a good beat and be easy to dance to, either. The adjective that most comes to mind for people when they think of summer songs is “breezy”… even the summer love songs seem somehow less intense, despite the “heavy” subjects of finding, keeping or losing love.

The phenomenon of summer songs, however, is a relatively new one. From the 1920s to post-war America, music was programmed for specific times on the radio as opposed to “all music, all the time.” Without television (most middle class homes didn’t pick up the TV-watching habit until after the War), radio was the prime entertainment vehicle, and the majority of programming — including music — wasn’t aimed at teens. With one radio in the house, teens listened to whatever their parents listened to.

After the War the Boomer Generation began in earnest and by the 1950s a youth culture demographic was emerging. Check the top summer hits of the early 1950s, however, and the pattern that dominated the radio playlists in pre-war broadcasting remained. It seemed like the stations wanted to pick up where they left off. Slowly, as the decade unfolded, newer music was added to the playlists alongside orchestral favorites for the older set. For the first time, kids were listening to music that was not their parents’ music. “Crossover” artists like Percy Faith and His Orchestra, Doris Day and Patti Page could appeal to both the young and their parents, while older artists like Rosemary Clooney and Nat King Cole still held some appeal for the younger set.

By 1955, America was ready for a change in summer musical tastes. That year, one song dominated the Billboard charts from July 9 through September 2: Rock Around the Clock by Bill Haley & His Comets. Rock ‘n Roll had breached the walls of the radio establishment and planted its youth flag indelibly into the summer music charts. The following year Elvis began his march to immortality with several summer hits, including Heartbreak Hotel (1956), Teddy Bear (1957) and Hard Headed Woman (1958). Coupled with the growing popularity of the transistor radio and teenagers being able to afford at least cheap transportation –jalopies of their own, all equipped with radios — and summer music rose like a tsunami anywhere teens would gather.

There are so many memorable summer hits in the decades of the 1950s, ’60s and early ’70s — prime boomer years — that Mister B is overwhelmed by the notion of trying to distill his favorites into a top 10 list. What he will do instead is relate some of what he considers the most important summer releases of the 1960s, either because of memories that were created on account of the songs, or what they meant to the youth around him.

As Mister B first began to notice the difference between the sexes, Itsy Bitsy Teeny Weenie Yellow Polkadot Bikini by Brian Hyland hit the charts in the summer of 1960. It was a fun, catchy tune that pointed out in no uncertain terms that our generation would be different than the one before, and launched a series of novelty tunes that would find a place on the summer charts for years to come.

1962 brought us Vacation by Connie Francis. What could be more summer-like than enthusiastically spelling out the word? It still to this day evokes memories of the anticipation of school ending and summer vacation starting for Mister B. That same year, Neil Sedaka had a summer hit with Breaking Up is Hard to Do. Every time Mister B hears that song, he’s immediately transported to his grandmother’s house where he spent a week each summer. Sitting at her kitchen table and glueing together a model car kit, Neil’s song played on through Mister B’s transistor radio.

The next summer, 1963, was perhaps one of the best for boomer summer hits. Mister B can’t help but get his toes tapping when Martha and the Vandelas sing Heat Wave. That same summer brought us It’s My Party by Lesley Gore; Those Lazy-Hazy-Crazy Days of Summer by Nat King Cole; Fingertips — Pt. 2 by Little Stevie Wonder; Wipe Out by the Surfaris; and two mega-hits by the Beach Boys: Surfer Girl and Surfin’ USA. The Beach Boys went on to become what many consider to be the quintessential summer song band. Many will point to Good Vibrations as one their favorites, and great summer fare — however, that song was actually released in December of 1966, and thus not a summer song by definition. The Surfaris’ Wipe Out became such an instant classic summer song that once school started back up, the boys in Mister B’s class would practice trying to play the song’s infectious drumming using number two pencils on the edge of their desks, much to the chagrin of their teachers.

The Beatles hit the summer charts in 1964 with A Hard Day’s Night. Their music was generally released in fall and spring, but they did have a few summer hits, including Paperback Writer (1966), All you Need Is Love (1967) and Get Back (1968). Also of note in 1964 were Remember (Walkin’ In the Sand) by the Shangri-las (Mister B still has the 45); Chapel of Love by the Dixie Cups (appropriately played over the store PA system as Mister B did his grocery shopping this first week of summer); and A World Without Love by Peter & Gordon. That one is a good example of a love song built for the summer.

1965 brought us California Girls by The Beach Boys; (I Can’t Get No) Satisfaction by The Rolling Stones and Mr. Tambourine Man by The Byrds. Mister B’s neighbor friend lent him his acoustic guitar for a few days that summer, so he could practice that classic guitar riff from Satisfaction. While never learning to play the guitar, that experience was almost enough to get him to take up an instrument…almost. After all, it was summer.

Aretha Franklin couldn’t get any Respect in the summer of 1967. Mister B has always had a penchant for soul, and this, he thought, was the best version of the much-recorded song. Meanwhile, The Doors were asking everyone to Light My Fire. The Beatles weighed in with the summer ditty, All You Need Is Love.

Sealed With A Kiss by Gary Lewis & The Playboys hit the charts in the summer of 1968. A great summer love song, it didn’t have much in the area of range changes, so was easy to sing along to. That same summer gave us Summer Rain by Johnny Rivers; Summertime Blues by Blue Cheer; and People Got to Be Free by the Rascals, the last two announcing that times were indeed a-changing.

1969 brought some real fun in the summer months with the super-sweet sound of Sugar, Sugar by the Archies and Honkey Tonk Women by The Rolling Stones. Mister B’s memory, however, shifts into overdrive with two other great summer hits that year: Hot Fun in the Summertime by Sly & the Family Stone and In the Summertime by Mungo Jerry.

The lists go on and on, reminding boomers of hot days and even hotter nights; first kisses and first loves; great parties and great friends. Would summer songs be with us to this day if it weren’t for the growing population that became known as the Boomer Generation? Perhaps that can best be answered by asking if the world is a better place when a summer song like The Drifters’ Under the Boardwalk plays through your car radio.

What were your favorite summer songs, boomers?

Please Note: This post was originally published by Mister Boomer on June 24, 2012.