Tag: sugar cereal

It’s Mister Boomer’s Tenth Anniversary!

In the pre-summer, halcyon days of a decade ago, an idea took shape and was realized. After establishing and building out a website in the week before, Mister Boomer published his first post on June 6, 2010. Misterboomer.com was going to be a place of nostalgia, history and personal recollections that would hopefully bridge a connection of the times between Mister Boomer and ultimately, the shared experiences of the Boomer Generation.

Mister Boomer has been fond of reminding boomers that our generation has witnessed a tremendous amount of history: cultural, political and every other “…al” you can think of. Since his inaugural post, our generation has transitioned to a senior population and well, what a long, strange trip it has been.

Yet those are stories for another day. Today we celebrate what misterboomer.com has been able to achieve, thanks to you, our loyal readers. Mister B thought long and hard about how he would mark this occasion. Top 10 lists and favorite posts? Been there, done that. Should we mark the occasion by calling out what is actually happening outside Mister B’s door this very day? Today’s Black Lives Matter certainly echoes years of Civil Rights protest that boomers experienced fifty years ago as children and teens. At the same time, the country is under attack by a virus that does not stop at national borders, and is disproportionately affecting older Americans — including boomers — and especially black and brown Americans. There’s certainly connections to be made to both subjects, and perhaps Mister B will research them for another time.

On this day, he simply wanted to remember the way it all started, with a post about a practically universal experience for boomers: a bowl of sugary cereal. Without further ado, here is an encore presentation of Mister B’s very first post about Kellogg’s Sugar Pops, yellow milk and all:

The Sweet Taste of Success

The Sweet Taste of Success

Remember when we were young, and sugar was a good thing? Companies, in fact, thought so much of sugar that they could openly advertise their products as made with the real deal. No one advertised with more gusto than the cereal companies, and of course, we all remember those classic commercials for Sugar Pops, Sugar Frosted Flakes and Sugar Smacks.

That’s right, boys and girls, the Sugar Pops jingle said:

Oh, the pops are sweeter
and the taste is new
They’re shot with sugar,
through and through.

Mister B loved the Sugar Pops, while Mister B’s sister was a Frosted Flakes and Smacks fan. Suffice it to say, our house was a real sugar shack at the breakfast table. Even Mister B’s family dog got into the act. When Mister B had consumed his portion of the golden nuggets, the remaining milk in the bowl was an eerie pool of sweet, unnatural yellow. The dog, a good-sized German Shorthair, would climb one of the vinyl-seated chairs within reach and lick the milk right out of the bowl until we shooed him away.

About the same time we were being marketed to with catchy jingles and cartoon characters on the sugar cereal front, the debate grew on water fluoridation. Though it had existed in some areas since 1951, now it was coming to our neck of the woods. By 1960, it was in wide use. The American Dental Association and a host of others backed the fluoridation as a way of improving overall dental health. Others saw it as an unnatural addition and a danger to the water supply. Certainly, post World War II was a time for dental health awareness, as annual cleanings in schools became the norm. Was it a way to combat the cavities that would result from the widespread consumption of sugar-coated cereals? Compared to the diets of many of today’s youngsters, ours would have been considered outright healthy, yet we did get our share of cavities. Who knows? It may have been a symbiotic relationship that helped both industries to grow right along with us.

In the end, water fluoridation won out in many areas — including Mister B’s — and the practice continues in about 65 percent of the country today. Toothpaste commercials cropped up to remind us we would “wonder where the yellow went.” Crest, Colgate and Pepsodent were the big brands in our area. They say people tend to take their toothpaste choices right on into adulthood. Mister B can’t say the sugar cereals fared as well. Somehow Corn Pops, Frosted Flakes and Honey Smacks haven’t grabbed our children’s attention with the same heft that it did to our generation.

Today it looks like the sugar battle is poised to return with sugar as the good guy, or at least the better guy, as high-fructose corn syrup has surpassed the volume of sugar in cereals and kept on going to permeate practically every form of processed food we boomers and our families eat. But now, PepsiCo has released Pepsi and Mountain Dew Throwback for a limited run. These soda pops will be made with sugar rather than corn syrup. How about it boomers, will the taste be sweeter and everything old is new again? And how about it, American Dental Association? Will Pepsi Throwback earn the ADA seal of approval?